Pepsi has launched a new television, online, radio, print and outdoor advertising campaign. It’s a first-of-its-kind experiment in social media that invests the brand in community-building projects.
The Refresh Project is a single, year-long marketing effort where Pepsi will need to find ways to keep the effort fresh and continue to drive sales in a challenged category. Through the Project, launched Jan. 13, consumers apply for grants ranging from $5,000 to $250,000 in one of six areas: health, arts and culture, food and shelter, the planet, neighborhoods and education. One thousand applications are accepted monthly via refresheverything.com, and consumers vote on the winning projects. By the end of the year, Pepsi expects it will have given out more than $20 million in grants.
Somehow I’ve ended up getting into drum-offs tonight. There’s some great ones on YouTube but I found these crackers on the GuitarCenterTV channel. Check these guys out. So impressive!!
Love how the production values suddenly rocket in 2009. And check out the face on the guy holding the boom mic behind Ramon. Chewing gum. Not interested. Love it.
I’m constantly amazed by the quality of footage you can get out of these cameras in the right conditions. This short was filmed in Dubai over 5 days and nights on the Canon 7D, 2×5DmkII and one Panasonic GF1.
