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New York by Walkman

Posted: August 28th, 2008 | Author: | Filed under: Advertising, Design, Visual | Tags: , , , | No Comments »

sony_headphones.jpg

Looks like Sony is finally fighting back against Apple and their iconic product design and advertising

Sony has a great new ad campaign for their digital audio players, created by Saatchi & Saatchi Sydney, helmed by art director Eron Broughton.

The agency took Sony’s earphones and literally mapped out the subway systems of London, New York and Sydney, mimicking a traditional subway map.

It’s a simple idea but powerful in its execution, giving Sony a much-need dose of coolness. Now all Sony needs to do is apply that principle to its actual products.

via ProteinOS

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