Hello, my name is Andy. I like advertising and the internet.

Shorter bedtime stories

Posted: October 8th, 2008 | Author: | Filed under: Advertising, Creative | Tags: , , | No Comments »

A new IKEA magazine ad by zig Toronto promises beds “So comfortable, you’ll need shorter bedtime stories.” And then it fills that need with an accompanying booklet of very, very short stories.

An illustrated Jack and the Beanstalk, Little Red Riding Hood, The Tortoise and the Hare, and Sleeping Beauty are all told in one sentence. Short and sweet.

ikeastorybooks.jpg

Great creative idea, and a gorgeous execution.

via http://ideas.veer.com/post/2551

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