Hello, my name is Andy. I like advertising and the internet.

Why I’ve fallen in love with Google Reader

Posted: October 15th, 2008 | Author: admin | Filed under: Web | Tags: google, reader, RSS Stuff, Web | No Comments »

I’ve recently realised what a complete waste of time it is opening up my bookmarks, visiting a site, checking for new content, closing the site, opening up my bookmarks, going to the next site, checking for new content, closing the site, repeat, etc, etc, etc.

I decided to give Google Reader a try after Joe Burke recommended it and it’s transformed the way I consume information on the web.

If you haven’t tried it yet, or heard of it, Google Reader is a Web-based aggregator, capable of reading Atom and RSS feeds online or offline.

You just drag a bookmarklet to your bookmarks bar then subscribe to the sites you normally visit.

Do that once and all your content is gathered in one place. Updated feeds are highlighted and broken down by site, or you can choose to view all the updates on a continuously scrolling page.

The benefits of using Reader over something like Netvibes, or a desktop based app, is that in the mobile browsing space Googles minimal uncluttered interface really comes into it’s own.

The clean layouts and snappy load times make Google Reader a joy to use on my iPhone.

The other amazing thing about using Google Reader is that because all the content is pulled into Google, everything is indexed and searchable. So digging out that post you read a few weeks ago is as simple as typing a few keywords.

You can also Share items on a public URL. Here’s mine.

Anyway that’s enough of me waxing-lyrical. it’s bloody brilliant and if you use the internet a lot for reading, research or keeping up to date with trends… it’s essential you move to Google Reader.