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Microsoft Gets Into Mobile Tagging

Posted: January 14th, 2009 | Author: admin | Filed under: Advertising, Technology | Tags: Advertising, microsoft, qr, Technology | View Comments

At CES Microsoft introduced Microsoft Tag, a system that enables users to instantly access mobile content,, videos, music, contact information, maps, social networks, promotions, etc. simply by pointing the device’s camera to a custom tag.

If this makes you think of QR codes, you’re not the only one.

Like QR codes, Microsoft Tags are unique two-dimensial codes that can be used to open URLs or multimedia files. The big difference is the technology behind it.

Tags doesn’t actually store any information, except for a unique ID which can fetch more data stored on Microsoft servers. That’s how they allow more information to be “attached”.