As part of the Radio 1 and 1Xtra challenge Trevor Nelson and his crew dropped into glue recently to check out his alternative career as a “coding genius”.
Rob gave them a sneak peak at how we created our latest campaign for Bacardi. (Click the pic – opens in new a window)
It’s called Bacardi B-Live Beatology, and at it’s heart is a face mapping app which transforms a photo of you or a friend into the UK beatbox champion Beardyman.
Amongst other stuff the app accepts uploads from mobile and webcam, and delivery to loads of touchpoints inc. email, mobile, facebook, widgets, qr code, etc.
We did a demo of the full version at the Adobe MAX conference in Dec and it got a huge reaction, so i’m gonna try and write something “proper” about it soon… it’s just where to start.
“The BBC is hailing 6Music as the radio signal to tune into if you want to “Get an Earful” of the latest music in a new TV spot. The animated creature, drawn in graffiti, makes his way around the walls of London sucking up musical influences on his way.”
Here’s another cool animated graffiti wall that might’ve been some inspiration.
A short film by Blu: an ambiguous animation painted on public walls.
MUTO a wall-painted animation by BLU
Made in Buenos Aires and in Baden.
Uploaded: 09 May 2008. Views: 3,564,300
We’re in a housing market crash, economic downturn, recession, whatever you call it. So how does Norwich Union tell people they’re rebranding? Spunk a load of cash on celebrities who changed their name to “make it”.
So what are they saying, that they’ve rebranded to Aviva to become famous, take over the world and make loads of money like their superfamous endorsers? At times like this they should be telling us what they stand for. Celebrity insurance fail.
Swift Cover
More insurance madness here. Wonder if Iggy Pop had any idea what his agent had got him into, or in these frugel times did they just bosh a shed load of money at him.
Also people just don’t beieve this shit. Does anyone really think that Iggy went online and used Swiftcover to insure his insurance (whatever that is)…. WAKE UP!
Want Longer Lasting Sex?
These posters went up around London in December touting a Nasal Delivery Technology (sounded like a spray to me).We all thought it was a brilliant teaser campaign for something clever.
Turns out it actually was a some unproven spray, and the ads were later banned by the Advertising Standards Authority. How disappointing.
Media-types hit Twitter
Stephen Fry kicked things off towards the end of 2008, now other media figures are joining in. Jonathan Ross is also helping debunk fake profiles as the self-styled Number One Twitter Detective. He’s also bloody fuuny as doesn’t have his “people” update his account for him. Kudos.
So far he’s let us know that Graham Lineham is real, I’m being followed by a fake Jack Dee and that Frankie Boyle & Russell Brand are thinking of joining up.
