The site is powered by Google Moderator and the usability closely follows the social voting on Digg.
It’s perception that’s important here.
I’ve taken part if a few Downing Street E-Petitions but the tone still feels like “Us Against Them”. And the result is the Government usually tells you politely to “get stuffed”. And that they were right all along.
Only time will tell how Obama chooses to use this platform.
McDonalds is pretty darned smart. You might have your reasons for not liking them. You might feel they’re antithetical to all you hold pure and dear. It doesn’t make them any less smart.
They are master marketers. They are business efficiency professionals. They are experience managers. They are savvy business people.
Instead of worrying about instore sales growth, they acquired several other brands that you barely even think about. Instead of worrying about what we say is important to us, nutrition-wise, they provide the few nutritious things we pretend to order while serving up the food we really want when we seek rapid delivery.
Their McCafe line might not be crushing it yet, but they have a horse in the race. Parents who bring their children to McDonalds aren’t making two window stops as often now. It’s another way to sell us into something we could use, quickly, affordably, and handily.
There is a very low personalization requirement at McDonalds. When we choose to eat there, we forego the cafe-shaped world and enter into the rapid delivery world, the “known” world. We know what we’ll get when we come there.
For every time I tell you that social media and customized personalization and cafe-shaped conversations are the way to go, remember that McDonalds continues to thrive, and that McDonalds is mass marketing at its shiniest, and that they are making billions and billions without even caring a lick about what I say the future will be.
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Just for transparency, McDonalds used to be one of my accounts at Glue.
Here’s me at a shoot expressing my disappointment and despair at their marketing policies.. to the Head Honcho.
(I’m in jeans btw, not the running vest or the yellow and red suit)
First was the T-Mobile “Grand Central Freeze”… sorry “Liverpool Street Dance”
Next up is Visa “Work It Out”… sorry “Life Flows Better”
The creatives saw Bill Shannon in this music video as part of the Saatchi & Saatchi New Directors showcase, and just knew he was the embodiment of Flow.
So they shot him doing his stuff and put a Visa logo on the end.
The question is… why do I feel so weird about this?
In the blurb they completely acknowledge they found Bill elsewhere, and just rehired the team.
