This is the absolutely brilliant response from IKEA:
We’re surprised, but I think it’s mainly experts who have expressed their views, people who are interested in fonts. I don’t think the broad public is that interested.
Verdana is a simple, cost-effective font which works well in all media and languages.
What do you think?
Does it matter what “experts” say compared to the “general public”?
Ikea are a very design based company so you’d have thought they would’ve paid more of an interest.
But I like their downplaying of it citing ‘practical reasons’. It kinda works.
They’ve embraced all the right tools out there at the moment (Blogging, Facebook, YouTube, Flickr, eBay and Twitter) and have really pulled off a great experience.
Straight away the brand feels fresher and more relevant.
All strategy, creative ideas, concept development is by Anomaly, who worked with Rokkan on the main framework. The England work is by Perfect Fools, and the Speciali customisation is by my friends over at Enjoy This.
Talking to Justin and Fraser I know they got this bit out in about 2 weeks which is an amazing effort. (And not one they want to repeat haha).
Siteinspire also caught up with Paul Graham of the creative agency, Anomaly London to find out more about the fantastic new website for sports brand, Umbro. Read the interview.
“Very few people know that the original Pac-Man character was modeled after a pizza. And this is confirmed by the creator of Pac-Man in a couple interviews that are online. And I thought that that was a beautiful idea – but let’s put that together in the most direct form. Let’s actually animate a pizza as a Pac-Man with a missing slice.”
“Months back MTV asked us to make some shorts similar to our TV intros for the 2009 Movie Awards. We did a handful. They aired the Star Trek bit and a skit we made with The Lonely Island but passed on the rest.”
