Posted: August 31st, 2009 | Author: admin | Filed under: Advertising, Creative, Design, Social, Visual | Tags: Advertising, brand, font, ikea, marketing, reply, Social, Visual | No Comments »
After 50 years of using the iconic Futura typeface, IKEA has made a switch to Verdana,
As you can imagine
outrage and outcry followed.
This is the absolutely brilliant response from IKEA:
We’re surprised, but I think it’s mainly experts who have expressed their views, people who are interested in fonts. I don’t think the broad public is that interested.
Verdana is a simple, cost-effective font which works well in all media and languages.
What do you think?
Does it matter what “experts” say compared to the “general public”?
Ikea are a very design based company so you’d have thought they would’ve paid more of an interest.
But I like their downplaying of it citing ‘practical reasons’. It kinda works.
Read more about it
Posted: August 31st, 2009 | Author: admin | Filed under: Advertising, Digital, Social | Tags: Advertising, campaign, Digital, rebrand, Social, sport | 1 Comment »
I’m really into the new
They’ve embraced all the right tools out there at the moment (
Blogging, Facebook, YouTube, Flickr, eBay and Twitter) and have really pulled off a great experience.
Straight away the brand feels fresher and more relevant.
All strategy, creative ideas, concept development is by
Anomaly, who worked with Rokkan on the main framework. The England work is by Perfect Fools, and the Speciali customisation is by my friends over at Enjoy This.
Here’s my Kinseltown FC boot made with the
Talking to Justin and Fraser I know they got this bit out in about 2 weeks which is an amazing effort. (And not one they want to repeat haha).
Siteinspire also caught up with Paul Graham of the creative agency, Anomaly London to find out more about the fantastic new website for sports brand, Umbro.
Read the interview.
Agency info via
Top marks all round.
New site design in full:
Posted: August 31st, 2009 | Author: admin | Filed under: Social, Technology, Visual | Tags: development, Social, Technology, twitter, Visual, voicemail | No Comments »
Pockets lets you leave a private voicemail for anyone on Twitter and they’ll be notified via @reply.
Early days, but looks promising.
Another one of those cool / innovative apps growing around the Twitter ecosystem.
It uses the simple Twitter OAuth for authentication.
Posted: August 31st, 2009 | Author: admin | Filed under: Creative, Funny, Visual | Tags: classic, Funny, game, Visual | No Comments »
Stopmotion video of classic computer games by PES.
“Very few people know that the original Pac-Man character was modeled after a pizza. And this is confirmed by the creator of Pac-Man in a couple interviews that are online. And I thought that that was a beautiful idea – but let’s put that together in the most direct form. Let’s actually animate a pizza as a Pac-Man with a missing slice.”
Posted: August 27th, 2009 | Author: admin | Filed under: Creative, Funny, Visual | Tags: animated, Funny, gif, Visual | No Comments »
This got a 70+ retweets so I thought I’d post it up.
Get ready for the epic of
Posted: August 26th, 2009 | Author: admin | Filed under: Creative, Funny, Music, Visual | Tags: 3d, Funny, Music, scratching, vfx, Visual | No Comments »
Rare footage of Neurosonics Audiomedical Labs Inc.
The film features turntablists The Scratch Perverts and beatbox genius Shlomo as the drums.
Neurosonics Audiomedical Labs Inc. from Chris Cairns on Vimeo.
MrDoob / Neave
Posted: August 25th, 2009 | Author: admin | Filed under: Creative, Funny, Visual | Tags: film, Funny, mtv, vfx, Visual | No Comments »
Mad genius from the guys over at
“Months back MTV asked us to make some shorts similar to our TV intros for the 2009 Movie Awards. We did a handful. They aired the Star Trek bit and a skit we made with The Lonely Island but passed on the rest.”
…and they were like…uhhhhhhh
Great spot by scam…
Posted: August 24th, 2009 | Author: admin | Filed under: Creative, Funny, Visual | Tags: animated, cool, Funny, lego, motion, stop, Visual | 1 Comment »
Take a look at this mental video. The guys that made it reckon it took 1,500 hours of moving LEGO and taking photos of them. It shows.
With an accompanying 8-bit soundtrack. Get in.
Extra images via
Posted: August 24th, 2009 | Author: admin | Filed under: Creative, Visual | Tags: 3d, cgi, vfx, video, Visual | No Comments »
“The Third & The Seventh” – a CG short by Alex Roman.
Kahn’s Exeter Short Film from Alex Roman on Vimeo.
Louis Kahn’s Phillips Exeter Academy Library. Footage from “The Third & The Seventh” project for illustrating Mundos Digitales 2009 conference.
All done with 3dsmax, Vray, AE and Premiere.