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IKEA Response To Blacklash

Posted: August 31st, 2009 | Author: admin | Filed under: Advertising, Creative, Design, Social, Visual | Tags: Advertising, brand, font, ikea, marketing, reply, Social, Visual | View Comments

After 50 years of using the iconic Futura typeface, IKEA has made a switch to Verdana,

As you can imagine outrage and outcry followed.

This is the absolutely brilliant response from IKEA:

We’re surprised, but I think it’s mainly experts who have expressed their views, people who are interested in fonts. I don’t think the broad public is that interested.

Verdana is a simple, cost-effective font which works well in all media and languages.

What do you think?

Does it matter what “experts” say compared to the “general public”?

Ikea are a very design based company so you’d have thought they would’ve paid more of an interest.

But I like their downplaying of it citing ‘practical reasons’. It kinda works.

Interesting anyway.