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The Story of Adi Dassler

Posted: September 29th, 2009 | Author: | Filed under: Advertising, Creative, Visual, Web | Tags: , , , , , , , | No Comments »

Wow wow wow… Read the blurb below to see why.

The story of Adi Dassler from Dario Nucci on Vimeo.

This is the story of Adi Dassler, founder of adidas and one of the world’s most original thinkers. Set entirely in his workshop, this stop frame animation recounts some of his most important inventions and shows us the influence he’s had over sport as we know it today.


Everything in Adi’s workshop was recreated at 1:3 scale. Using photographs taken at the adidas museum, each prop was hand crafted using real materials such as wood floors and cabinets, metal tools and trophies, and even leather for the shoes.

The set took the skills of 30 animation experts a month to build.

Starting with a live-action animatic of the entire film, the stop-motion was then matched frame by frame to achieve realistic movements by the Adi character. The film was roughly 4800 frames, at an average of 1 hour shooting time per second of footage.

Adi’s story is narrated by famed German actor Jürgen Prochnow and an entirely original score was composed and played by the Czech Symphony orchestra. The contemporary beats which signify present day adidas were made by Xavier Mosely of Blackalicious.

A little bit special this one.


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