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Configure Your Car By Touch

Posted: October 19th, 2009 | Author: admin | Filed under: Advertising, Digital, Technology, Visual | Tags: 3d, Advertising, car, Digital, interactive, Technology, touchscreen, Visual | View Comments

Audi Car Configurator on Surface @ IAA 2009 from Neue Digitale / Razorfish on Vimeo.

Audi A4 Car Configurator by Neue Digitale / Razorfish in collaboration with Realtime Technology AG.

Simple gestures allow the user to alter virtually anything on the A4, with instant results. Microsoft Surface doesn’t provide the appropriate hardware, so the application is connected to a dedicated render-server via network. The speed is quite good for a high-quality rendering and it can be easily improved by switching to a more powerful server.

Say goodbye to the 100-page optional extras book.