Ikea Facebook Campaign

Smart campaign by Forsman & Bodenfors to promote a new Ikea store in Malmo, Sweden.

Enjoy the vid:

YouTube link.

Full blurb:

Some of the best campaign strategies are simple, and none simpler than using the default “tagging” tool on Facebook to help create a bit of buzz for an online competition.

Users were drawn to a Facebook profile page for the store manager, who’d uploaded pictures of his new showrooms. People were told the first to tag their name on any item, would win it.

With the way tagging works on Facebook, the moment you tagged anything, everyone in your network instantly knew what was up for grabs! Subsequently, thousands and thousands of people were flooding the Facebook page.

via

Related posts:

1. Targetted Facebook Ads This guy graduated with an MBA and arrived smack-bang in...
2. Update your Facebook status via Twitter I’ve just got into Twitter, early days and who knows...
3. IKEA Response To Blacklash After 50 years of using the iconic Futura typeface, IKEA...
4. Our Path To Truly Rich, Personalised Video Experiences Dom wrote this feature for the 1st anniversary of the...
5. Honda. News in the form of advertising Newspaper print ad celebrating thousands of Honda workers returning to...