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Great idents for BBC Sport

Posted: January 25th, 2010 | Author: admin | Filed under: Advertising, Creative, Design, Visual | Tags: animation, bbc, idents, illustration, promo, sport | View Comments

I saw this at the weekend for the Winter Olympics.. and loved it.

BBC Sport – Winter Olympics Animation 2010

Marc Craste was briefed by agency RKCR/Y&R to create a film based around a legendary quest, where an Inuit hero retrieves a spiritual stone that has been stolen from a mystical totem by a giant bear. While performing his mission, our hero reveals some pretty nifty sporting skills that would prove useful at the Olympics, including skiing, snowboarding, and curling. The film was commissioned via Red Bee Media, agency: RKCR/Y&R, prod co: Studio AKA, director Marc Craste.

The beeb have a habit of commissioning smart promos for these kind of big events. Remember these?

BBC Sport – World Cup Promo 2002