This website is in a strange kind of ‘Save As…’ state nowadays. I’m on Twitter as @hellokinsella

Some Things To Read

Posted: October 14th, 2011 | Author: | Filed under: Advertising | Tags: , | No Comments »

Yes that’s right…. TO READ. No nice videos or pretty pictures. Save them to Instapaper, Read It Later, or whatever you use… but you should get stuck into these.

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Minimum Viable Personality
I seriously love this. Personality as marketing. via Martin
http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

The New Rules of Marketing and PR
Nice simple categorisation of social media strategies – Entertain Me, Help Me, Love Me. via Niku.
http://socialcommercetoday.com/speed-summary-the-new-rules-of-marketing-and-pr-new-3rd-edition/

Lets Kill ‘Landfill Marketing’
Tim Malbons’ deliberately provocative deck from MeetDraw’s Silicon Beach Event.
http://madebymany.com/blog/my-deliberately-provocative-deck-from-meetdraws-silicon-beach-event

Three Major Trends Unveiled in Interbrand’s 2011 Best Global Brands Report
Today, if you think different, you win.
http://popsop.com/49946

The Four Technologies You Need to Be Working With
What do Netflix, Zipcar, Nike+, Amazon, the Nintendo Wii, and the Apple iPhone all have in common?
http://blogs.hbr.org/cs/2011/09/the_four_technologies_you_need.html

Why Ad People Burn Out
And why caring about doing great work is important.
http://adwarrior.wordpress.com/2009/10/18/why-ad-people-burn-out/

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