Hello, my name is Andy. I like advertising and the internet.

Look at the state of these ads on YouTube

Posted: March 9th, 2010 | Author: admin | Filed under: Advertising, Funny, Technology, Web | Tags: , , , , | No Comments »

How cheap does it make YouTube and the video content look.

1/ Join Free, Flirt Now.
2/ I built a Free website.

The be fair the “flirt ad” is the main offender here, it’s pretty shocking.

At least the Yola ad has some design around the stock photo.

The only bonus is that someone has written a great little spoof “link building” comment underneath. :)

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Nice takeover example on Vimeo

Posted: March 2nd, 2010 | Author: admin | Filed under: Advertising, Creative, Design, Digital, Technology, Web | Tags: , , , , , , | 1 Comment »

Feels like an age since I wrote about a nice “MPU” or “expandable”. The online ad world has moved so fast and into so many different areas that it’s nice to see to a piece of work that restores my faith in the art. I love the craft in it.

Showing that Vimeo will let you get a bit creative on their site too here’s a nice “takeover”.

There’s no snazzy interactivity jut sit back, press play, and enjoy the animation/code razzle dazzle.

Screenshots:

vim1.png

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To experience it properly you need to view it on Vimeo (hmmm. I’ve thought of a new ad format).

Right-click and it’ll help you figure out how they do it.

There’s a couple of little things missing, like a website link in the description underneath. Plus I’m not sure how people are finding it.

I find Vimeo a bit less social than YouTube. That’s not necessarily a bad thing on some occasions. But It’s made its way to me OK (3-times in fact) so I guess they’re doing something right!

Open it in a New Windowhttp://vimeo.com/9194146

Here’s the core video:


“And Then There Was Salsa” from Frito Lay Dips on Vimeo.

Anyone know the agency?


Embrace Life. An original approach to road safety advertising.

Posted: March 2nd, 2010 | Author: admin | Filed under: Advertising, Creative, Visual | Tags: , , , | 1 Comment »


via YouTube

Absolutely stunning film on seatbelt safety. So refreshing to see, made my eyes shiny…

via

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Umbro Speciali Competition

Posted: February 23rd, 2010 | Author: admin | Filed under: Advertising, Creative, Design, Visual | Tags: , , , , | No Comments »

I wrote a blog post about the Customise your Speciali for Umbro – which I entered but didn’t win.

No surprise there to be honest.

Anyway I thought people might be interested in seeing the results the competition produced. I know Umbro are really happy with the outcome, and I think they look pretty cool. The dressed shoe bottom is designed by David Smith. The lion made up of Umbro logos is by Marko Govorusa. The mouth is made by Tom Fournier.

SPECIALI-PRO-SGS.jpg

Speciali-White-Pair-A.jpg

Speciali-White-Pair-C.jpg

SPECIALI-PRO-SGSC.jpg

SPECIALI-PRO-SGSE.jpg

Really nice work – and props to Anomaly and Enjoy This.

Their new work for the England Away kit it here – http://www.umbro.com/#/away


Barclaycard Rollercoaster: The Making Of

Posted: February 9th, 2010 | Author: admin | Filed under: Advertising, Creative, Visual | Tags: , , , , | No Comments »

Love this sort of stuff. Satisfies the creative and production sides of me.

Angus Kneale of The Mill NYC, the cast and crew give us an insight into the creation of the advert, which was filmed in New York and involved state of the art technology notably the Spydercam.

Epic stuff.

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Pepsi Refresh Everything

Posted: February 7th, 2010 | Author: admin | Filed under: Advertising, Creative, Digital, Social, Technology | Tags: , , , | No Comments »

pepsi.png

Pepsi has launched a new television, online, radio, print and outdoor advertising campaign. It’s a first-of-its-kind experiment in social media that invests the brand in community-building projects.

The Refresh Project is a single, year-long marketing effort where Pepsi will need to find ways to keep the effort fresh and continue to drive sales in a challenged category. Through the Project, launched Jan. 13, consumers apply for grants ranging from $5,000 to $250,000 in one of six areas: health, arts and culture, food and shelter, the planet, neighborhoods and education. One thousand applications are accepted monthly via refresheverything.com, and consumers vote on the winning projects. By the end of the year, Pepsi expects it will have given out more than $20 million in grants.

Nice digital work by HUGE Inc.

Refresh Everything.

The industry watches carefully:
http://adage.com/digital/article?article_id=141973

And Pepsi pulls it Digital out of TBWA:
http://www.mediabistro.com/agencyspy/on/pepsi_digital_leaves_tbwa_150815.asp


Radiohead hit Twitter

Posted: February 6th, 2010 | Author: admin | Filed under: Advertising, Music, Social, Technology, Web | Tags: , , , , , , , | No Comments »

1 message on Facebook + 1 update on Twitter = 25,000 followers in under 24 hours.

See and download the full gallery on posterous

They also been listed almost 1000 times.

Impressive.

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Great idents for BBC Sport

Posted: January 25th, 2010 | Author: admin | Filed under: Advertising, Creative, Design, Visual | Tags: , , , , , | No Comments »

I saw this at the weekend for the Winter Olympics.. and loved it.

BBC Sport – Winter Olympics Animation 2010

Marc Craste was briefed by agency RKCR/Y&R to create a film based around a legendary quest, where an Inuit hero retrieves a spiritual stone that has been stolen from a mystical totem by a giant bear. While performing his mission, our hero reveals some pretty nifty sporting skills that would prove useful at the Olympics, including skiing, snowboarding, and curling. The film was commissioned via Red Bee Media, agency: RKCR/Y&R, prod co: Studio AKA, director Marc Craste.

The beeb have a habit of commissioning smart promos for these kind of big events. Remember these?

BBC Sport – World Cup Promo 2002

BBC Sport – Olympics 2008

via

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Video Ads in Street View

Posted: January 23rd, 2010 | Author: admin | Filed under: Advertising, Creative, Technology, Visual | Tags: , , , | No Comments »

San Francisco Panorama with Embedded Video from digitalurban on Vimeo.

Last week Gizmodo spotted that Google has filed a patent entitled “Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising,” which in short allows them to paste media (adverts) onto the images.

Its interesting how the mouse in Street View follows the 3D space, we assume to allow any data to be tagged to buildings etc.

With data of course comes the ability to provide click throughs and advertising. We dont think it will limited to simple images however as video can also be embedded into panoramas as one of our previous examples shows.

Copy + paste from:
http://digitalurban.blogspot.com/2010/01/adverts-in-street-view-could-be-video.html

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Your Campaign On A Page

Posted: December 18th, 2009 | Author: admin | Filed under: Advertising, Design, Digital, Social, Web | Tags: , , , , , , , , , , | 1 Comment »

Love this campaign site SVT – a Swedish TV iPhone app.

Everything on a single page – campaign idea, open letter to steve job, video product demo, selection of screenshots, pre-filled twitter message and feed, twingly and facebook feeds, live video streaming from Apple HQ (I’m assuming it’s spoofed), click “Ya” to announce approval if you’re Steve Jobs, “Ya” ticker and Youtube webcam “Ya” uploads.

Sounds like a lot but it works really well for this.

svt.jpg

The kicker is that it turns out that the approval campaign is a PR stunt – the app was only submitted the day before it all broke. Not many people will know that. But Apple will.

Wonder if SVT might find themselves having a few ‘approval difficulties’ for this one.

http://www.dearstevejobs.com/

Update: Apple has just released the following statement:

The SVT app was just submitted for App Store approval today. We look forward to reviewing it as part of the normal review process in hopes that it may soon join the more than 100,000 apps already on the App Store.”