Feels like an age since I wrote about a nice “MPU” or “expandable”. The online ad world has moved so fast and into so many different areas that it’s nice to see to a piece of work that restores my faith in the art. I love the craft in it.
Showing that Vimeo will let you get a bit creative on their site too here’s a nice “takeover”.
There’s no snazzy interactivity jut sit back, press play, and enjoy the animation/code razzle dazzle.
Screenshots:
To experience it properly you need to view it on Vimeo (hmmm. I’ve thought of a new ad format).
Right-click and it’ll help you figure out how they do it.
There’s a couple of little things missing, like a website link in the description underneath. Plus I’m not sure how people are finding it.
I find Vimeo a bit less social than YouTube. That’s not necessarily a bad thing on some occasions. But It’s made its way to me OK (3-times in fact) so I guess they’re doing something right!
Anyway I thought people might be interested in seeing the results the competition produced. I know Umbro are really happy with the outcome, and I think they look pretty cool. The dressed shoe bottom is designed by David Smith. The lion made up of Umbro logos is by Marko Govorusa. The mouth is made by Tom Fournier.
Love this sort of stuff. Satisfies the creative and production sides of me.
Angus Kneale of The Mill NYC, the cast and crew give us an insight into the creation of the advert, which was filmed in New York and involved state of the art technology notably the Spydercam.
Pepsi has launched a new television, online, radio, print and outdoor advertising campaign. It’s a first-of-its-kind experiment in social media that invests the brand in community-building projects.
The Refresh Project is a single, year-long marketing effort where Pepsi will need to find ways to keep the effort fresh and continue to drive sales in a challenged category. Through the Project, launched Jan. 13, consumers apply for grants ranging from $5,000 to $250,000 in one of six areas: health, arts and culture, food and shelter, the planet, neighborhoods and education. One thousand applications are accepted monthly via refresheverything.com, and consumers vote on the winning projects. By the end of the year, Pepsi expects it will have given out more than $20 million in grants.
I saw this at the weekend for the Winter Olympics.. and loved it.
BBC Sport – Winter Olympics Animation 2010
Marc Craste was briefed by agency RKCR/Y&R to create a film based around a legendary quest, where an Inuit hero retrieves a spiritual stone that has been stolen from a mystical totem by a giant bear. While performing his mission, our hero reveals some pretty nifty sporting skills that would prove useful at the Olympics, including skiing, snowboarding, and curling. The film was commissioned via Red Bee Media, agency: RKCR/Y&R, prod co: Studio AKA, director Marc Craste.
The beeb have a habit of commissioning smart promos for these kind of big events. Remember these?
Last week Gizmodo spotted that Google has filed a patent entitled “Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising,” which in short allows them to paste media (adverts) onto the images.
Its interesting how the mouse in Street View follows the 3D space, we assume to allow any data to be tagged to buildings etc.
With data of course comes the ability to provide click throughs and advertising. We dont think it will limited to simple images however as video can also be embedded into panoramas as one of our previous examples shows.
Love this campaign site SVT – a Swedish TV iPhone app.
Everything on a single page – campaign idea, open letter to steve job, video product demo, selection of screenshots, pre-filled twitter message and feed, twingly and facebook feeds, live video streaming from Apple HQ (I’m assuming it’s spoofed), click “Ya” to announce approval if you’re Steve Jobs, “Ya” ticker and Youtube webcam “Ya” uploads.
Sounds like a lot but it works really well for this.
The kicker is that it turns out that the approval campaign is a PR stunt – the app was only submitted the day before it all broke. Not many people will know that. But Apple will.
Wonder if SVT might find themselves having a few ‘approval difficulties’ for this one.
Update: Apple has just released the following statement:
The SVT app was just submitted for App Store approval today. We look forward to reviewing it as part of the normal review process in hopes that it may soon join the more than 100,000 apps already on the App Store.”
