Facebook Places just became the No.1 in location based services. End of.
For brands the opportunities are massive. You get all the nice bits of Foursquare (check-in, location data, feedback, competitions, redemption, vouchers, loyalty schemes, social gaming, etc) but with the 500 million people on Facebook.
There’ll be loads of smart activity based around people ‘coming together’. Wearable technology will soon enable automatic check-in to stores. Deep and immersive social gaming becomes a reality. We all know what’s possible. But now the numbers make it exciting and viable.
Everything just became connected and the wider implications are big.
Each brand needs to think about what that means for them. But If you’re doing ‘digital stuff’ well and you’ve got a high street presence. Game on.
Anyone remember seeing Joaquin Phoenix have an apparent meltdown on The Late Show with David Letterman in 2009. If you haven’t take a quick look at it. It’s properly out there..
Joaquin Phoenix on Letterman 2010
Turns out it might’ve been “method acting to the extreme” following the release of this trailer for a film following his Hip-Hop career.
I’m Still Here Trailer HD
The great thing is that no-one really seems to know.
We all sat up and paid attention to this new work by Droga 5 for Puma. Love the strategy, the tone of the language and the look of the film. Executionally our only gripe was with the casting. They’re a bit too uber-hipster for our liking. (via)
Have a look and see what you think.
Blurb and credits below.
PUMA Social honors the After Hours Athlete. Forget calorie counting, fitness training, and hydration levels. PUMA Social is all about the playfulness in after hours sports. From ping-pong and foosball to darts and karaoke, we give a nod to the athletes whose goal of scoring a phone number precedes the goal of scoring a bull’s eye.
Head to puma.com/social to see all that PUMA Social has to offer!
Agency: Droga5, New York
Client: Puma
Creative Chairman: David Droga
Executive Creative Director: Ted Royer
Copywriter: Tim Gordon
Art Director: Amanda Clelland
Art Director: Jesse Juriga
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Cliff Lewis
Photographer: Aaron Farley
Photographer: Andy Bettles
People hear Titanic II and think “sequel”. They charge to watch Official Trailer without reading anything about it. They see this and fury ensues.
The film is by Asylum who are also responsible for such giants as #1 Cheerleader Camp where “a pair of horny college guys get summer jobs at a sexy cheerleader camp”.
Some of their other titles include “The Terminators,” “Sunday School Musical,” “Street Racer,” and “Snakes on a Train.”
