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"Advertising" Category


Photoshop in real life


Tuesday, November 11, 2008

This has been emailed round the studio a few times.

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Click for larger image

We all thought it was home made, but it turns out it’s actually a bloody good campaign from Adobe.

I’ve convinced myself the first one I saw didn’t have the subtle CS4 box in the corner, but now i’m not so sure.

Hats off to Adobe either way!!

Masterclass: How to sell your services


Tuesday, November 11, 2008

Funny stuff from Craigslist:

photoshopper here. can do anything in photoshop

$2 dollars per photo

here’s small sample of my work

thanks!

craigslist.jpg

Funny tummy?


Tuesday, October 28, 2008

Papparazzi

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Bear

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Magician

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Lovely illustration and art direction for Alka Seltzer

via I Believe in Advertising

Advertising trends explained… via the BBC Creative Department. Pt2


Wednesday, October 22, 2008

Part 2 of my all-new essential guide to trends in advertising; aka “popular+creative YouTube videos brought to terrestrial TV in the form of advertising”.

This time it’s the BBC creative department, again. Spotted this trailer on TV last night.

1/ BBC Sport - We Support Your Team!


2/ Matt McAllister setting the Guiness World Record for the most t-shirts worn at once. (8 million views)


3/ Weezer - Pork and Beans (15 millions views)


More coming soon I’m sure.

Is Twitter about to go mainstream?


Sunday, October 19, 2008

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Twitter has been through some tough times recently.

It’s had a senior management change, issues with scalability and infrastructure, and companies like Friendfeed have been quick to innovate and are hot on their heels.

But could all that be about to change??

A few brands have dabbled with Twitter; but the mighty pop-celeb-car-crash that is Britney Spears has launched an official profile as part of her site/career relaunch.

Her team must be behind the thinking and, if they get it right, the PR and marketing benefits to Britney and her label are clear.

Potential pros:
counter bad PR quickly, DM model of driving sales, 2-way realtime conversations, etc, and Brit just has to drop in sometimes to tell you something “insightful”.

Potential cons:
Pseudo press releases, management only approved updates, just another PR exercise.

So… will more bands and celebrities follow suit catapulting Twitter into realms of Facebook and MySpace.

Britney joins Twitter and BOOM!

The tech-nerds who fight it out to for the title “most followed” must be running scared.

PS.

You can follow me here http://twitter.com/hellokinsella

PPS.

As part of the Britney relaunch she’s gone all 2.0. The website is only part of the strategy, she’s launched a YouTube channel and social network.

(Thanks - Linda)

Shorter bedtime stories


Wednesday, October 8, 2008

A new IKEA magazine ad by zig Toronto promises beds “So comfortable, you’ll need shorter bedtime stories.” And then it fills that need with an accompanying booklet of very, very short stories.

An illustrated Jack and the Beanstalk, Little Red Riding Hood, The Tortoise and the Hare, and Sleeping Beauty are all told in one sentence. Short and sweet.

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Great creative idea, and a gorgeous execution.

via http://ideas.veer.com/post/2551

YouTube begins “click-to-buy” advertising


Wednesday, October 8, 2008

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Google have been struggling for ages with how to monetise YouTube but starting with music and videogame partners YouTube will now begin inserting click-to-buy links below select videos.

Right now these affiliate links connect to iTunes and Amazon but we’re told more are coming.

Start your movie engines


Tuesday, October 7, 2008

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Great poster for DVD rental firm bazuca.com

Larger image

Advertising Agency: Agencia Out, Santiago, Chile
Creative Director: Arturo Rebolledo
Art Director / Copywriter / Illustrator: Alvaro Samaniego
Photographer: Juan Edwards

Guiness “Spoken Word” from Shilo


Sunday, October 5, 2008

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This elegant and poetic piece, directed by Shilo, mixes an amazing performance by international spoken word artist Ainsley Burrows, with flowing, metaphorical cg elements and a cinematic live action location.

Working with Saatchi & Saatchi London, Shilo has crafted some impressively integrated moments that add a nice visual spin to accompany Burrow’s voice.

It’s breath of fresh air to have spoken word drive the audio and create the tone vs. the typical monotone voiceovers that we hear soo much today in TV spots.

via Motionographer

Wednesday 1st October 9pm BBC2


Friday, September 26, 2008

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