Love this app for Kalles that tells you how to boil the perfect egg, but also puts a playlist together that, when finished, means your egg is ready. It’s a small thing but a really nice touch.
I see way too many apps that are packed with “things” and “features” that don’t do any of them very well. Much prefer this single focus / brilliant execution approach.
By CP+B Europe, the app has already been downloaded more than 50,000 times.
W+K are promoting the N8 Pink with this cool film shot like a proper pop promo, featuring Barbie dolls dancing to the Sugababes track Freedom. As you can tell from the video still above, David Lynch would approve. Also love the Lazer Tits reference. The video has short snappy YouTube copy, tagging, and annotations. The Making Of is good too.
#PinkIsFreedom also become a worldwide trending topic yesterday helped by this smart YouTube page design. The video has just hit 1m views.
Nike took an old swimming pool in Dagenham that was about to be demolished and turned it into a world class BMX park called, simply and brilliantly, The Pool.
This site made it on The BR 200 list of industry blogs. Which is nice.
The list brings together the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence. It’s compiled in collaboration with Brandwatch, the social media monitoring agency, and together we’ll update the list on a monthly basis to ensure it reflects the best bloggers in the industry.
Working with Brandwatch, Brand Republic ranked the blogs by influence using an algorithm that weighted factors including traffic, Mozrank (determined in part by the number of inbound links) Twitter data, and social presence on, for example, Twitter, Facebook and LinkedIn.
Facebook campaign created for Scandinavian Airlines. The campaign violated Facebook T&Cs and was pulled but they managed to finish the competition and the video is at 20,000+ view and rising.
A socially kapow’d bluetooth bottle opener that invites your friends over for a beer. Whoever has the most friends attending, gets a free case of Heineken. Nice idea and nice use of Facebook Events in this student initiated project.