Part 2 of my all-new essential guide to trends in advertising; aka “popular+creative YouTube videos brought to terrestrial TV in the form of advertising”.
This time it’s the BBC creative department, again. Spotted this trailer on TV last night.
1/ BBC Sport - We Support Your Team!
2/ Matt McAllister setting the Guiness World Record for the most t-shirts worn at once. (8 million views)
A new IKEA magazine ad by zig Toronto promises beds “So comfortable, you’ll need shorter bedtime stories.” And then it fills that need with an accompanying booklet of very, very short stories.
An illustrated Jack and the Beanstalk, Little Red Riding Hood, The Tortoise and the Hare, and Sleeping Beauty are all told in one sentence. Short and sweet.
This elegant and poetic piece, directed by Shilo, mixes an amazing performance by international spoken word artist Ainsley Burrows, with flowing, metaphorical cg elements and a cinematic live action location.
Working with Saatchi & Saatchi London, Shilo has crafted some impressively integrated moments that add a nice visual spin to accompany Burrow’s voice.
It’s breath of fresh air to have spoken word drive the audio and create the tone vs. the typical monotone voiceovers that we hear soo much today in TV spots.
Photographer Phillip Toledano presents ‘America the Gift Shop’, a series of alternative products on the premis the American Foriegn Policy had a gift shop.
A teaser for Tron 2 (known as TR2N) was shown at ComicCon this year.
John Lasseter (Chief Creative Officer of Pixar and Walt Disney Animation Studios) was a fan of the original and brought in the scriptwriters behind LOST, and Joseph Kosinski as Director.
Kosinski has yet to direct a full-length feature film but has created some award-winning commercials for Saab, Nike and X-Box.
To get some sense of the visual look that Joseph may bring to “TR2N,” check out this YouTube video of his stunning animated architectural renderings.
However to convince Disney that his vision was commercially viable, Kosinski spent six months with the wizards at Digital Domain.
Together they created the three-minute-long sequence shown at Comic Con as a teaser trailer.
I’ve watched it a few times and can’t wait to see more.
Take a look at the leaked VFX work and updated Lightcycles… and below is the original from Tron (1981).
PS.
If you’re into your Visual Effects, check out the Behind the Scenes section on Digital Domain.
Aaron Koblin Aaron Koblin is an Artist / Designer / Researcher focused on creating and visualizing human systems. Currently working out of San Francisco, California, Aaron creates software and architectures to transform social and infrastructural data into artwork. Koblin's work has been shown internationally and is part of the permanent collections at the Museum of Modern Art (MoMA) in New York.
BBC NEWS | Technology | Internet key to Obama victories The internet has been moving to the mainstream of political life in the US for some years.
But in this presidential cycle it has been particularly important for the Obama campaign, which was starting from scratch with few resources and little name recognition.
BBC NEWS | UK | Online lessons for UK in Obama win The internet is widely accepted to have played a huge part in the election of Barack Obama. Now one of Obama's web team is setting up business in the UK.
Code: Flickr Developer Blog » Lessons Learned while Building an iPhone Site Developing this site was very different from any other project; there seems to be a new set of frontend rules for developing high-end mobile sites. A lot of the current best practices get thrown out the window in the quest for minimum page weight and fastest load times over slow celluar connections. Here are a few of the lessons we learned (sometimes painfully) while developing this site.
New York Times - Visualization Lab Welcome to Visualization Lab, where you can create visual representations of data and information using the "Many Eyes" technology from IBM Research.
Where is Your Username registered Thinking of doing a social-media campaign. Chosen your identity / campaign name - got started, only to find it taken on some sites. Worry no more.
Rubiks Cube + Pantone = Rubitone Concept by Ignacio Pilotto. Not intended to be a commercial product. There is no affiliation between Pantone, Inc. and the Rubitone.
New electric vehicle with an unusual form factor - Core77 Canadian teenager Ben Gulak has invented a rather unusual vehicle: a unicycle with two wheels. Well, isn't that just a bicycle, you say? Not if the wheels are next to each other.
BBC NEWS | Technology | Can robots 'think' like humans? The Turing Test - Judges having IM conversations must guess whether they are talking to a human or computer. If a computer is mistaken for a human more than 30% of the time it passes the test and can be assumed to have passed a significant milestone in artificial intelligence.
Candidate Supporters' Use of Gadgets as Symbols Reveal Power of Brands | Gadget Lab from Wired.com A thread on Fark produced a series of images that compare the presidential candidates to one another through their perceived symbolic equals. A close look at the images reveal that they are more than a just meaningless, amusing outgrowth of this crazy election. They suggest that people who demonstrate their enthusiasm toward the candidates in this way mirror the enthusiasm of gadget lovers in their personality traits, obsessions, and political leanings.