Trimensional uses both the screen and the front-facing camera on your iOS device, detecting patterns of light reflected off your face to build a true 3D model. More at: http://www.trimensional.com/
Spotted this at the weekend. Waitrose are using a QR code on their Xmas TV ad.
It’s a nice idea, but I had to stop the Sky box, rewind the TV, press pause, get my iPhone out, open a QR code reader, then take a photo. (It didn’t work btw).
Who on earth is going to do that normally?
The ad doesn’t bother to explain what the box-barcode-thing is either.
Interesting to add a mobile CTA but needs work.
EDIT:
David Boddington (Technical Director of Mobile Marketing agency Movement) has written a much more detailed post covering LOTS of issues it raises. It’s worth a read.
Technology being developed at the University of Manchester, UK as part of a European project could make your phone a lot more secure by requiring both your face and your voice in order to log in to your favourite services.
Brilliant until somebody holds up a photo of you and plays back a recording.
i3DG is a playful analog extension to an iPhone, converting its 2D display into a layered 3D view.
Watch this video. Brilliant idea. I love it!
Using the very old technique of placing a halfsilvered mirror at a 45-degree angle in front of an image, in a novel new context, the project serves as a timely critique of the popular memes of 3D displays and iPhones. As a gadget peripheral, i3DG can support a wide range of different applications, ranging from simple 3D videos and animations to accelerometer based games.
Credits:
Jitsuro Mase , Tom Nagae (JP) / DIRECTIONS, Inc. http://i3dg.mobi/
A game where you have to stay at least 50 metres away from everybody else in Stockholm playing. If you succeed, you win the new MINI Countryman. Simple.