Facebook Places just became the No.1 in location based services. End of.
For brands the opportunities are massive. You get all the nice bits of Foursquare (check-in, location data, feedback, competitions, redemption, vouchers, loyalty schemes, social gaming, etc) but with the 500 million people on Facebook.
There’ll be loads of smart activity based around people ‘coming together’. Wearable technology will soon enable automatic check-in to stores. Deep and immersive social gaming becomes a reality. We all know what’s possible. But now the numbers make it exciting and viable.
Everything just became connected and the wider implications are big.
Each brand needs to think about what that means for them. But If you’re doing ‘digital stuff’ well and you’ve got a high street presence. Game on.
Just popped out for lunch in Shoreditch. Reminded me of this. I think they’re now called “Hispters”.
Scene from the excellent “Nathan Barley” series in which Dan Ashcroft gives a commentary on the rise of the idiot classes. Many people think this rant is the exposition of co-creator Chris Morris’s own feelings on popular culture.
We all sat up and paid attention to this new work by Droga 5 for Puma. Love the strategy, the tone of the language and the look of the film. Executionally our only gripe was with the casting. They’re a bit too uber-hipster for our liking. (via)
Have a look and see what you think.
Blurb and credits below.
PUMA Social honors the After Hours Athlete. Forget calorie counting, fitness training, and hydration levels. PUMA Social is all about the playfulness in after hours sports. From ping-pong and foosball to darts and karaoke, we give a nod to the athletes whose goal of scoring a phone number precedes the goal of scoring a bull’s eye.
Head to puma.com/social to see all that PUMA Social has to offer!
Agency: Droga5, New York
Client: Puma
Creative Chairman: David Droga
Executive Creative Director: Ted Royer
Copywriter: Tim Gordon
Art Director: Amanda Clelland
Art Director: Jesse Juriga
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Cliff Lewis
Photographer: Aaron Farley
Photographer: Andy Bettles
Unless you’ve been living under a rock you might’ve noticed that a bloke called Raoul Moat has been running around trying to hide from the Police – after shooting his ex-girlfriend and her new boyfriend. It’s a pretty dark tale of a ex-doorman who went off the rails massively.
However it’s been a pretty weird tale of how the “media” has covered it and handled it. I’m only touching on some of it here.
The Twitter community got on the case . @raoulontherun was set-up with the bio “2010 Hide and Seek Champion“. Twitter suspended the account really quickly. Apparently it’s ok to mock the USA’s worst ever ecological disaster but not a murderer on the run.
Anyway it all kicked off on Friday night when Raoul was spotted in Northumberland town of Rothbury. I picked it up about 7pm as Sky News and BBC News dispatched reporters and had gone to rolling news.
People were crying, Police armed response units were tearing around, the tension was palpable. However reporters were running around like lunatics sticking their microphones into the faces of people who were clearly incredibly upset. It was horrible.
I stuck with it for a bit – but in the end had to turn over. The “breaking reports” were meaningless. There was nothing to report because the situation was still unfolding and the Police didn’t want the media to get too close.
Repeatedly they were asked to stay inside their cars, or to move back, or to go indoors and stay away from the windows. They didn’t. The police even had to resort to this.
Anyway the madness didn’t stop there. England football legend and fellow troubled soul Paul Gascoigne turned up at the Police exclusion zone in Rothbruy claiming to be a friends of “Moatys”.
He had brought Raoul Moat a can of lager, some chicken, a mobile phone, dressing gown and a fishing rod. I shit you not.
He then got into a photographers car and did a radio interview on Real Radio Northeast.
Listen to the interview in full here. It’s pretty tragic.
Anyway, at around 1.15am Raoul Moat shot himself in the head. Possibly after being “tasered” by the Police.
Then this picture appeared on the BBC News homepage.
It’s like some sort of PhotoBomb! Massively inappropriate.
Looks like the ex-bodybuilder was the only one pumped up on steroids. Even the ITV News blurred this unfortunate gurn out on their main broadcast.
Can someone make sense of all this for me please? It’s all been very surreal.
I’m half expecting to see this in the newspapers on Monday morning: The Raoul Moat Memorial Edition “Cut Out and Keep” Party Mask.
Here we go. Google launches its first UK 60-second ad to promote search and mobile.
The follow-up to last year’s “Parisian Love” (see below) uses the strapline “Search On” and is the first in a series that will be hosted on a special YouTube page.
Been out for a little while now but I really like it. A crack team travels the world, partnering with local communities to rejuvenate areas of urban decay
I was asked to pick a tune for the Summer 2010 #tapedtogther project a few weeks ago. I picked a few for a playlist but ended up going back to them loads.
There’s stuff in there from people like: Broken Bells, The xx, Air France, Saint Etienne, Faunts, Wave Machines, The Tweleves, Wolf Gang and Two Door Cinema Club. I thought I’d share them here in case it’s your sort of thing too.
Please support the artists and DJs if you like what you hear.
Big thanks to Sasha, Paul and Dave for some of these gems. If you’re at Glastonbury you can hear Sasha closing the Glade stage on Friday night, and the Cosmonauts are on in the Glade Lounge on Saturday afternoon. Get involved.
Pass it on if you like it…. This will only be available for a limited amount of time.
This little thing popped up on Twitter recently. A small icon next to a hashtag. Kinda interesting and opens up lots of possibilities for them.
- Will they start to categorise more big events?
- Is this how Promoted Tweets might work?
- Shows group opinion well and makes the stream easier to scan read
- Rewards people that use the Twitter website instead of a 3rd party client
