The Pool – The Full Story from Nike 6.0 on Vimeo.
Nike took an old swimming pool in Dagenham that was about to be demolished and turned it into a world class BMX park called, simply and brilliantly, The Pool.
Brilliant regeneration project.
Facebook campaign created for Scandinavian Airlines. The campaign violated Facebook T&Cs and was pulled but they managed to finish the competition and the video is at 20,000+ view and rising.
Simple and smart. Props CP+B Europe.
A socially kapow’d bluetooth bottle opener that invites your friends over for a beer. Whoever has the most friends attending, gets a free case of Heineken. Nice idea and nice use of Facebook Events in this student initiated project.
The worlds first online store with real salespeople.
Looks like a big undertaking and very hi-tech solution.
Nice mix of social commerce / customer service.
First YouTube comment? “That’s the most retarded thing I’ve ever seen.”
Textbook.
Developed by B_Reel.
Porsche tags one million Facebook fans on a 911 GT3 R race car. What better way to involve petrol heads and give them something to brag about and share.
You can find your name on special campaign site – http://www.porsche.com/thankyou
Good find by Kev and Dom.
Howard approves.
New from Google Creative Labs & Larva Labs.
Change to little green android on your mobile, into an avatar of your choosing. Get tshirts and badges printed.
The app looks super easy to use. Tap to toggle.
The tween.js animations on the site are great too. Very Flash-like.
You’ve probably already seen this. But just in case.
Google teamed up with 17 art museums to create a unique collection of a thousand artworks online in extraordinary detail, using a combination of Streetview technology and a special gigapixel camera. Watch the Behind The Scenes video for more detail.
Art Project – Visitor Guide
Behind The Scenes
Fabulous.
http://www.googleartproject.com
WESC Interactive Window Concept
KarmaTech: RFID in Shoes
2 brilliant films from IBM. Love this kind of stuff.
They Were There – People who changed the way the world works
What does it mean to be an IBMer? Every employee experiences the company in different ways, but the global impact IBM has made on business and society over the last 100 years gives us all a common framework. “They Were There” is told by first-hand witnesses—current and retired employees and clients—who were there when IBM helped to change the way world works.
100 X 100 – A century of achievements that have changed the world
The film features one hundred people, who each present the IBM achievement recorded in the year they were born. The film chronology flows from the oldest person to the youngest, offering a whirlwind history of the company and culminating with its prospects for the future.
Great to see them using the people, passion, and talent at IBM.
