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	<title>hellokinsella &#187; ads</title>
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	<description>digital creative goodness from andy kinsella</description>
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		<title>Next Generation Talent</title>
		<link>http://www.andykinsella.com/2009/09/next-generation-talent/</link>
		<comments>http://www.andykinsella.com/2009/09/next-generation-talent/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 15:51:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.andykinsella.com/2009/09/01/next-generation-talent/</guid>
		<description><![CDATA[Panasonic’s Next Generation Talent competition asks UK students to put their creative skills to the test and produce a TV ad. It&#8217;s back for 2009 and I&#8217;ve been asked to get involved with the judging. However instead of me banging on about what I think; it&#8217;s clearly better to get some other opinions. So please [...]
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			<content:encoded><![CDATA[<p>Panasonic’s Next Generation Talent competition asks UK students to put their creative skills to the test and produce a TV ad. It&#8217;s back for 2009 and I&#8217;ve been asked to get involved with the judging.</p>
<p>However instead of me banging on about what I think; it&#8217;s clearly better to get some other opinions. So please take a look at the entries below and leave your comments on the blog or email them to me.</p>
<p>Here&#8217;s the lowdown.</p>
<p><b>The Brief:</b> “Produce a TV ad to promote the Panasonic G10 Viera with FreeSat Home Hub TV, leveraging the Everything Matters brand positioning.”</p>
<p><b>The Entries:</b></p>
<p><b>1 &#8211; Paul Bryan</b> // Concept: An upgrade of television life over the past forty years.</p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/8nhqjZ9tJRg&amp;hl=en&amp;fs=1&amp;rel=0" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/8nhqjZ9tJRg&amp;hl=en&amp;fs=1&amp;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340" /><br />
</object></p>
<p><b>2 &#8211; Steffan Harrison</b> // Concept: Little things make the big picture happen</p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/4CDxlLF_RQU&amp;hl=en&amp;fs=1&amp;rel=0" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/4CDxlLF_RQU&amp;hl=en&amp;fs=1&amp;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340" /><br />
</object></p>
<p><b>3 &#8211; Romaine Reid</b> // Concept: Show off the features and benefits of each product within Panasonics HD home hub series.</p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/ZnD0_MwK8RI&amp;hl=en&amp;fs=1&amp;rel=0" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/ZnD0_MwK8RI&amp;hl=en&amp;fs=1&amp;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340" /><br />
</object></p>
<p><b>4 &#8211; David-Childs-Clarke</b> // Concept: Electronic devices coming to life via their on lights</p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/Ej7FVt-A51E&amp;hl=en&amp;fs=1&amp;rel=0" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/Ej7FVt-A51E&amp;hl=en&amp;fs=1&amp;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340" /><br />
</object></p>
<p>So that&#8217;s it.</p>
<p>What do you think?</p>
<p>Please take 2 minutes out to give these guys some feedback!!</p>
<p>Read more about Next Generation Talent at <a href="http://nextgenerationtalent.co.uk/" target="_blank">http://nextgenerationtalent.co.uk/</a></p>
<p><i>Disclosure: I do not work for Panasonic or any of their agencies.</i></p>

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		<title>Web Advertising Hits Rock Bottom</title>
		<link>http://www.andykinsella.com/2009/07/web-advertising-hits-rock-bottom/</link>
		<comments>http://www.andykinsella.com/2009/07/web-advertising-hits-rock-bottom/#comments</comments>
		<pubDate>Sun, 19 Jul 2009 19:42:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[I noticed this happening myself but hadn&#8217;t seen the entire evolution of the ad. Some viewers may find the following scenes upsetting: Online ads for the game Evony started out like this: Then they added a woman with a little boob showing: In case people weren’t noticing the cleavage, the ad evolved into one where [...]
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			<content:encoded><![CDATA[<p>I noticed this happening myself but hadn&#8217;t seen the entire evolution of the ad.</p>
<p><i><b>Some viewers may find the following scenes upsetting:</b></i></p>
<p>Online ads for the game Evony started out like this:</p>
<p>
<img src="http://www.andykinsella.com/wp-content/uploads/2009/07/504x_evony-ad-1-thumb.jpg" width="250" height="250" alt="504x_evony-ad-1-thumb.jpg" /></p>
<p>Then they added a woman with a little boob showing:</p>
<p>
<img src="http://www.andykinsella.com/wp-content/uploads/2009/07/504x_evony-ad-2-alt-thumb.jpg" width="300" height="240" alt="504x_evony-ad-2-alt-thumb.jpg" /></p>
<p>In case people weren’t noticing the cleavage, the ad evolved into one where the boobs are pointed out a bit more explicitly:</p>
<p>
<img src="http://www.andykinsella.com/wp-content/uploads/2009/07/504x_evony-ad-4-thumb.jpg" width="300" height="250" alt="504x_evony-ad-4-thumb.jpg" /></p>
<p>Moving on to a slightly more realistic look:</p>
<p>
<img src="http://www.andykinsella.com/wp-content/uploads/2009/07/504x_evony-ad-5-thumb.jpg" width="302" height="251" alt="504x_evony-ad-5-thumb.jpg" /></p>
<p>And then they realized they could just dispense with all subtlety and get to the important part:</p>
<p>
<img src="http://www.andykinsella.com/wp-content/uploads/2009/07/504x_evony-ad-6-thumb.jpg" width="300" height="250" alt="504x_evony-ad-6-thumb.jpg" /></p>
<p>Players will be disappointed to find out there isn’t even a female queen to be saved in the game.</p>
<p>Gobsmacked.</p>
<p>Copy + paste via <a href="http://contexts.org/socimages/2009/07/14/evolution-of-evony-video-game-ads/" target="_blank">Sociological Images</a></p>
<p>EDIT:</p>
<p>The madness continues <a href="http://www.codinghorror.com/blog/archives/001286.html" target="_blank">here</a> and <a href="http://blog.costumecraze.com/2009/05/dubious-civony-game-uses-costume-photo" target="_blank">here</a>.</p>
<p>And here&#8217;s the last ad, live on the web with those CGI boobs in context.</p>
<p><img src="http://www.andykinsella.com/wp-content/uploads/2009/07/evony-ad-in-context.jpg" width="600" height="364" alt="evony-ad-in-context.jpg" /></p>

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		<title>Bleeding Billboard</title>
		<link>http://www.andykinsella.com/2009/07/bleeding-billboard/</link>
		<comments>http://www.andykinsella.com/2009/07/bleeding-billboard/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 17:06:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Colenso BBDO Auckland have created a road safety billboard that bleeds every time it rains. Pretty terrifying &#8211; but the agency says there hasn&#8217;t been a fatality since. YouTube link. Related posts: Robots Wear Nike Too. More Impressive Spec Work Big Lazy Robot Visual Effects created this impressive &#8216;spec commercial... Audi vs BMW. Let Battle [...]
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			<content:encoded><![CDATA[<p>Colenso BBDO Auckland have created a road safety billboard that bleeds every time it rains.</p>
<p>Pretty terrifying &#8211; but the agency says there hasn&#8217;t been a fatality since.</p>
<p><img src="http://www.andykinsella.com/wp-content/uploads/2009/07/bleeding-billboard-colenso-.jpg" width="600" height="418" alt="bleeding-billboard-colenso-.jpg" /></p>
<p>
<img src="http://www.andykinsella.com/wp-content/uploads/2009/07/bleeding-billboard-colenso2.jpg" width="600" height="421" alt="bleeding-billboard-colenso2.jpg" /></p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/FlSyieFqql4&amp;hl=en&amp;fs=1&amp;rel=0" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/FlSyieFqql4&amp;hl=en&amp;fs=1&amp;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340" /><br />
</object></p>
<p><a href="http://www.youtube.com/watch?v=FlSyieFqql4" target="_blank">YouTube link</a>.</p>

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		<title>TV commercial reminding advertisers to make TV commercials</title>
		<link>http://www.andykinsella.com/2009/06/tv-commercial-reminding-advertisers-to-make-tv-commercials/</link>
		<comments>http://www.andykinsella.com/2009/06/tv-commercial-reminding-advertisers-to-make-tv-commercials/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 10:31:50 +0000</pubDate>
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		<guid isPermaLink="false">http://www.andykinsella.com/2009/06/19/tv-commercial-reminding-advertisers-to-make-tv-commercials/</guid>
		<description><![CDATA[Saw this on the TV last night. Few classic lines in here. YouTube link. Blurb about who it&#8217;s for: Thinkbox, the television marketing body for the main UK commercial television broadcasters, has launched its first ever TV advertising campaign, to remind advertisers of the unrivalled power, value and effectiveness of TV advertising and to encourage [...]
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			<content:encoded><![CDATA[<p>Saw this on the TV last night. Few classic lines in here.</p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/JNQi0CIgncc&amp;hl=en&amp;fs=1&amp;rel=0&amp;hd=1" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/JNQi0CIgncc&amp;hl=en&amp;fs=1&amp;rel=0&amp;hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340" /><br />
</object></p>
<p><a href="http://www.youtube.com/watch?v=JNQi0CIgncc" target="_blank">YouTube link</a>.</p>
<p><em>Blurb about who it&#8217;s for:</em></p>
<p>Thinkbox, the television marketing body for the main UK commercial television broadcasters, has launched its first ever TV advertising campaign, to remind advertisers of the unrivalled power, value and effectiveness of TV advertising and to encourage advertisers considering using TV for the first time to seek help from Thinkbox.</p>
<p>Sign of the times?</p>

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		<title>Steal Our Ideas</title>
		<link>http://www.andykinsella.com/2009/05/steal-our-ideas/</link>
		<comments>http://www.andykinsella.com/2009/05/steal-our-ideas/#comments</comments>
		<pubDate>Mon, 25 May 2009 21:07:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Another nice idea to get yourself some attention. http://stealourideas.tumblr.com/ Related posts: I&#8217;ve set-up a Tumblr account. It&#8217;s a hellokinsella mini. I&#8217;m dumping stuff here that doesn&#8217;t warrant a full blog... The Physical Internet This installation piece by Tim Schwartz is attached via a... EA Sports &#8211; They&#8217;ve just won the game Brilliant thinking from EA [...]
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			<content:encoded><![CDATA[<p><img src="http://www.andykinsella.com/wp-content/uploads/2009/05/labels.jpg" width="600" height="404" alt="labels.jpeg" /></p>
<p>Another nice idea to get yourself some attention.</p>
<p><a href="http://stealourideas.tumblr.com/" target="_blank">http://stealourideas.tumblr.com/</a></p>

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		<title>Targetted Facebook Ads</title>
		<link>http://www.andykinsella.com/2009/05/targetted-facebook-ads/</link>
		<comments>http://www.andykinsella.com/2009/05/targetted-facebook-ads/#comments</comments>
		<pubDate>Sat, 23 May 2009 12:34:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[This guy graduated with an MBA and arrived smack-bang in the middle of a job shredding recession. So what did he do? To try to land a job at Microsoft he bought Facebook ads that specifically targeted employees of the companies he wanted to work for. It cost him less than $50, and he got [...]
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			<content:encoded><![CDATA[<p><img src="http://www.andykinsella.com/wp-content/uploads/2009/05/hireme.jpg" width="158" height="202" alt="hireme.jpg.jpeg" /></p>
<p>This guy graduated with an MBA and arrived smack-bang in the middle of a job shredding recession. So what did he do?</p>
<p>To try to land a job at Microsoft he bought Facebook ads that <em>specifically targeted employees of the companies</em> he wanted to work for.</p>
<p>It cost him less than $50, and he got over 20 Microsoft employees to contact him offering to help.</p>
<p><a href="http://consumerist.com/5264703/jobless-guy-buys-facebook-ads-to-land-microsoft-gig" target="_blank">Smart thinking</a></p>

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