Watch Lewis and Jenson put McLaren’s new MP4-12C through its paces at Goodwood race circuit.
McLaren revealed the performance of its 1300 kg sportscar with the following figures; 0-200km/h in under 10 secs, 1/4 mile in around 11 seconds and top speed over 200mph.
Feels like an age since I wrote about a nice “MPU” or “expandable”. The online ad world has moved so fast and into so many different areas that it’s nice to see to a piece of work that restores my faith in the art. I love the craft in it.
Showing that Vimeo will let you get a bit creative on their site too here’s a nice “takeover”.
There’s no snazzy interactivity jut sit back, press play, and enjoy the animation/code razzle dazzle.
Screenshots:
To experience it properly you need to view it on Vimeo (hmmm. I’ve thought of a new ad format).
Right-click and it’ll help you figure out how they do it.
There’s a couple of little things missing, like a website link in the description underneath. Plus I’m not sure how people are finding it.
I find Vimeo a bit less social than YouTube. That’s not necessarily a bad thing on some occasions. But It’s made its way to me OK (3-times in fact) so I guess they’re doing something right!
Anyway I thought people might be interested in seeing the results the competition produced. I know Umbro are really happy with the outcome, and I think they look pretty cool. The dressed shoe bottom is designed by David Smith. The lion made up of Umbro logos is by Marko Govorusa. The mouth is made by Tom Fournier.
Love this sort of stuff. Satisfies the creative and production sides of me.
Angus Kneale of The Mill NYC, the cast and crew give us an insight into the creation of the advert, which was filmed in New York and involved state of the art technology notably the Spydercam.
Pepsi has launched a new television, online, radio, print and outdoor advertising campaign. It’s a first-of-its-kind experiment in social media that invests the brand in community-building projects.
The Refresh Project is a single, year-long marketing effort where Pepsi will need to find ways to keep the effort fresh and continue to drive sales in a challenged category. Through the Project, launched Jan. 13, consumers apply for grants ranging from $5,000 to $250,000 in one of six areas: health, arts and culture, food and shelter, the planet, neighborhoods and education. One thousand applications are accepted monthly via refresheverything.com, and consumers vote on the winning projects. By the end of the year, Pepsi expects it will have given out more than $20 million in grants.
Love this campaign site SVT – a Swedish TV iPhone app.
Everything on a single page – campaign idea, open letter to steve job, video product demo, selection of screenshots, pre-filled twitter message and feed, twingly and facebook feeds, live video streaming from Apple HQ (I’m assuming it’s spoofed), click “Ya” to announce approval if you’re Steve Jobs, “Ya” ticker and Youtube webcam “Ya” uploads.
Sounds like a lot but it works really well for this.
The kicker is that it turns out that the approval campaign is a PR stunt – the app was only submitted the day before it all broke. Not many people will know that. But Apple will.
Wonder if SVT might find themselves having a few ‘approval difficulties’ for this one.
Update: Apple has just released the following statement:
The SVT app was just submitted for App Store approval today. We look forward to reviewing it as part of the normal review process in hopes that it may soon join the more than 100,000 apps already on the App Store.”
