Feels like an age since I wrote about a nice “MPU” or “expandable”. The online ad world has moved so fast and into so many different areas that it’s nice to see to a piece of work that restores my faith in the art. I love the craft in it.
Showing that Vimeo will let you get a bit creative on their site too here’s a nice “takeover”.
There’s no snazzy interactivity jut sit back, press play, and enjoy the animation/code razzle dazzle.
Screenshots:
To experience it properly you need to view it on Vimeo (hmmm. I’ve thought of a new ad format).
Right-click and it’ll help you figure out how they do it.
There’s a couple of little things missing, like a website link in the description underneath. Plus I’m not sure how people are finding it.
I find Vimeo a bit less social than YouTube. That’s not necessarily a bad thing on some occasions. But It’s made its way to me OK (3-times in fact) so I guess they’re doing something right!
I saw this at the weekend for the Winter Olympics.. and loved it.
BBC Sport – Winter Olympics Animation 2010
Marc Craste was briefed by agency RKCR/Y&R to create a film based around a legendary quest, where an Inuit hero retrieves a spiritual stone that has been stolen from a mystical totem by a giant bear. While performing his mission, our hero reveals some pretty nifty sporting skills that would prove useful at the Olympics, including skiing, snowboarding, and curling. The film was commissioned via Red Bee Media, agency: RKCR/Y&R, prod co: Studio AKA, director Marc Craste.
The beeb have a habit of commissioning smart promos for these kind of big events. Remember these?