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	<title>hellokinsella &#187; borrow</title>
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		<title>Advertising Trends Explained: Short of a creative idea? YouTube is your friend.</title>
		<link>http://www.andykinsella.com/2008/04/short-of-a-creative-idea-youtube-is-your-friend/</link>
		<comments>http://www.andykinsella.com/2008/04/short-of-a-creative-idea-youtube-is-your-friend/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 22:57:41 +0000</pubDate>
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				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
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		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.andykinsella.com/2008/04/14/short-of-a-creative-idea-youtube-is-your-friend/</guid>
		<description><![CDATA[From YouTube to Brand X. It feels like it&#8217;s happening more and more. I&#8217;ve noticed quite a few ads whose concept is lifted almost wholesale from popular YouTube videos. Bursts of creativity in digital channels&#8230; re-appearing with higher production values, to sell products. Here&#8217;s a video that was upload to YouTube in May 2006, and [...]
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			<content:encoded><![CDATA[<p>From YouTube to Brand X. It feels like it&#8217;s happening more and more. I&#8217;ve noticed quite a few ads whose concept is lifted almost wholesale from popular YouTube videos. Bursts of creativity in digital channels&#8230; re-appearing with higher production values, to sell products.</p>
<p>Here&#8217;s a video that was upload to YouTube in May 2006, and was circulated heavily around creative agencies.</p>
<p><strong>Hyperactive by Lasse Gjertsen</strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="transparent" /><param name="src" value="http://www.youtube.com/v/o9698TqtY4A&amp;hl=en&amp;rel=0" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/o9698TqtY4A&amp;hl=en&amp;rel=0" wmode="transparent"></embed></object></p>
<p>Here&#8217;s 2 UK adverts airing on television at the moment:</p>
<p><strong>1. Sacla Pesto Sauce (Unknown Agency)</strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="transparent" /><param name="src" value="http://www.youtube.com/v/rel_CQyEWLg&amp;hl=en&amp;rel=0" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/rel_CQyEWLg&amp;hl=en&amp;rel=0" wmode="transparent"></embed></object></p>
<p><strong>2. Volkswagen Polo (DDB London</strong>) <a href="http://germancarscene.com/2008/04/11/world-premiere-volkswagen-golf-enjoy-the-everyday-commercial/">More info.</a></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="transparent" /><param name="src" value="http://www.youtube.com/v/4U5wAnB9RzQ&amp;hl=en&amp;rel=0" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/4U5wAnB9RzQ&amp;hl=en&amp;rel=0" wmode="transparent"></embed></object></p>
<p>Spot any similarities?</p>
<p>This is another great music video which was massive and really did the rounds a while back.</p>
<p>Again, massive on the internet but pretty blatantly lifted wholesale for a Berocca TV Ad&#8230; the hangover tablets in the green tube.</p>
<p><strong>Here It Goes Again by OK Go</strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="transparent" /><param name="src" value="http://www.youtube.com/v/pv5zWaTEVkI&amp;hl=en&amp;rel=0" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/pv5zWaTEVkI&amp;hl=en&amp;rel=0" wmode="transparent"></embed></object></p>
<p><strong>3. Berocca (JWT)</strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="transparent" /><param name="src" value="http://www.youtube.com/v/YVwJl0oiRC4&amp;hl=en&amp;rel=0" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/YVwJl0oiRC4&amp;hl=en&amp;rel=0" wmode="transparent"></embed></object></p>
<p>How much of this stuff do you notice? Do you mind?</p>
<p>Is it giving agencies a bad name? Or is this part of the game?</p>
<p>Should I pack in my job as a producer and get on the creative bandwagon?</p>
<p>Add your thoughts to the comments&#8230; </p>

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			<p>Related posts:<ol>
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