This is the story of Adi Dassler, founder of adidas and one of the world’s most original thinkers. Set entirely in his workshop, this stop frame animation recounts some of his most important inventions and shows us the influence he’s had over sport as we know it today.
Everything in Adi’s workshop was recreated at 1:3 scale. Using photographs taken at the adidas museum, each prop was hand crafted using real materials such as wood floors and cabinets, metal tools and trophies, and even leather for the shoes.
The set took the skills of 30 animation experts a month to build.
Starting with a live-action animatic of the entire film, the stop-motion was then matched frame by frame to achieve realistic movements by the Adi character. The film was roughly 4800 frames, at an average of 1 hour shooting time per second of footage.
Adi’s story is narrated by famed German actor Jürgen Prochnow and an entirely original score was composed and played by the Czech Symphony orchestra. The contemporary beats which signify present day adidas were made by Xavier Mosely of Blackalicious.
This is the absolutely brilliant response from IKEA:
We’re surprised, but I think it’s mainly experts who have expressed their views, people who are interested in fonts. I don’t think the broad public is that interested.
Verdana is a simple, cost-effective font which works well in all media and languages.
What do you think?
Does it matter what “experts” say compared to the “general public”?
Ikea are a very design based company so you’d have thought they would’ve paid more of an interest.
But I like their downplaying of it citing ‘practical reasons’. It kinda works.
I went to see Quantum Of Solace last week but found myself getting massively frustrated watching scenes from the film in ads for a shit watch and a crap phone just before the start.
Product placement is often backed up with “Brand X. Official Partner of..” advertising nowadays. That was annoying, but these are brilliant.
