W+K are promoting the N8 Pink with this cool film shot like a proper pop promo, featuring Barbie dolls dancing to the Sugababes track Freedom. As you can tell from the video still above, David Lynch would approve. Also love the Lazer Tits reference. The video has short snappy YouTube copy, tagging, and annotations. The Making Of is good too.
#PinkIsFreedom also become a worldwide trending topic yesterday helped by this smart YouTube page design. The video has just hit 1m views.
Facebook campaign created for Scandinavian Airlines. The campaign violated Facebook T&Cs and was pulled but they managed to finish the competition and the video is at 20,000+ view and rising.
Great campaign to offer hope and support to bullied LGBT youngsters who can’t imagine what a future life holds. Massive support and awareness. Love the tone and breath.
Google
Facebook
Barack Obama
Modern Family
There are loads more messages of support on the site…
I don’t usually blog about glue work so I hope you don’t mind this little self indulgence.
glue Isobar have created this campaign for the new Toyota Auris with Hybrid Synergy Drive (HSD). The car recycles energy as you drive – hence “Get Your Energy Back” – and we’re using projection mapping to bring to life the technology itself.
This technique is pretty hot at the moment (there’s a lot coming out right now) but we think it’s a bit different to the usual stuff out there, and strategically right for the brand.
Instead of using a building as a canvas, we’re projecting a CG car onto the real car from 7 projectors so you can actually walk around the car and experience the effect. We’re using a mix keyframe, 2D, 3D, algorithmic and dynamic animation to deliver the experience, along with practical effects, and it was all done up-close and personal at an intimate event in Shoreditch, in front of passers-by and invited guests.
We encouraged people who were there to share photos and videos to create a bit of buzz, and captured all that on the campaign hub. And once the event and animations drew to a close (at about 3am) Superglue moved in to get the last few shots they needed on the RED camera to create the final piece.
The film was produced by glue Isobar’s digital film unit, Superglue, which counts Commander Gavin Rothery, the VFX expert behind the special effects on Bafta-winning film Moon, as one of its team members. He did all the car transformation. The projection mapping software and geometry system was developed by Igloo Vision. You can see the other talented nutters in the ‘Making Of’.
It’s been picked up by the likes of Fubiz, Creative Criminals, Digital Buzz Blog, Creativity Online, as well as The Sun, The Mirror and lots of automotive blogs. There’s loads of Tweets floating around out there, and we’ve got around 35k views in the first 5 days.
Anyway I hope you like it – it’s been a massive all-round team effort.
Toyota Auris Hybrid: ‘Get Your Energy Back’ 3D projection mapping
Making Of – Toyota Auris: ‘Get Your Energy Back’
glue Isobar
Creative Director – Seb Royce
Creative Team – Nathalie Turton & Lorelei Mathias
Production Director – Julie Hart
Senior Producer – Tony Coppola
Account Director – Jess Burvill
Account Manager – Alex Jena
Head of Innovation – Dom O’Brien
Innovation Director – Andy Kinsella
Planners – Michaeljon Alexander-Scott & Katie White
Production and Post Production – Superglue
Superglue
Live Action Director – Mark Jenkinson
Animation Director – Simon Cam
CG Lead – Gavin Rothery
CG Artist – Marcus Chaloner
Producer – Jax Evans
Production Managers – Vicki Banwell & Marilyn Napaul
DOP – Ed Rutherford
Editor – Jose Gomez
Assistant Editor – Jamie Jenkinson
Music and Sound Design
Resonate Music
Projection Mapping Software and Services
Igloo Vision 360
We all sat up and paid attention to this new work by Droga 5 for Puma. Love the strategy, the tone of the language and the look of the film. Executionally our only gripe was with the casting. They’re a bit too uber-hipster for our liking. (via)
Have a look and see what you think.
Blurb and credits below.
PUMA Social honors the After Hours Athlete. Forget calorie counting, fitness training, and hydration levels. PUMA Social is all about the playfulness in after hours sports. From ping-pong and foosball to darts and karaoke, we give a nod to the athletes whose goal of scoring a phone number precedes the goal of scoring a bull’s eye.
Head to puma.com/social to see all that PUMA Social has to offer!
Agency: Droga5, New York
Client: Puma
Creative Chairman: David Droga
Executive Creative Director: Ted Royer
Copywriter: Tim Gordon
Art Director: Amanda Clelland
Art Director: Jesse Juriga
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Cliff Lewis
Photographer: Aaron Farley
Photographer: Andy Bettles
Been out for a little while now but I really like it. A crack team travels the world, partnering with local communities to rejuvenate areas of urban decay
