Spotted this at the weekend. Waitrose are using a QR code on their Xmas TV ad.
It’s a nice idea, but I had to stop the Sky box, rewind the TV, press pause, get my iPhone out, open a QR code reader, then take a photo. (It didn’t work btw).
Who on earth is going to do that normally?
The ad doesn’t bother to explain what the box-barcode-thing is either.
Interesting to add a mobile CTA but needs work.
EDIT:
David Boddington (Technical Director of Mobile Marketing agency Movement) has written a much more detailed post covering LOTS of issues it raises. It’s worth a read.
Technology being developed at the University of Manchester, UK as part of a European project could make your phone a lot more secure by requiring both your face and your voice in order to log in to your favourite services.
Brilliant until somebody holds up a photo of you and plays back a recording.
toxiclibs is an independent, open source library collection for computational design tasks with Java & Processing (and soon other languages). After over 3.5 years of continuous development & refactoring, the collection consists of >25k lines of code, 270+ classes bundled into 8 libraries. The classes are purposefully kept fairly generic in order to maximize re-use in different contexts ranging from generative visuals, data visualization to architecture digital fabrication, use as teaching tool in these fields and more…
toxiclibs is an independent, open source library collection for computational design tasks with Java & Processing.
After 2.5 years of continuous development & refactoring, the collection consists of >14k lines of code, 124+ classes, 18 packages bundled into 7 libraries.
The classes are purposefully kept fairly generic in order to maximize re-use in different contexts ranging from generative visuals, data visualization to digital fabrication, use as teaching tool and more.
