It’s so easy to forget about how much personal information we hand over to Google, Facebook, Twitter, etc. My mind was sharply focused again today when I read today that MySpace has taken a bold step and allowed a large quantity of bulk user data to be put up for sale.
The truth is that we really have no idea how these companies will use our data for in the future.
Here’s a video which makes Google look a bit scary.
Love this campaign site SVT – a Swedish TV iPhone app.
Everything on a single page – campaign idea, open letter to steve job, video product demo, selection of screenshots, pre-filled twitter message and feed, twingly and facebook feeds, live video streaming from Apple HQ (I’m assuming it’s spoofed), click “Ya” to announce approval if you’re Steve Jobs, “Ya” ticker and Youtube webcam “Ya” uploads.
Sounds like a lot but it works really well for this.
The kicker is that it turns out that the approval campaign is a PR stunt – the app was only submitted the day before it all broke. Not many people will know that. But Apple will.
Wonder if SVT might find themselves having a few ‘approval difficulties’ for this one.
Update: Apple has just released the following statement:
The SVT app was just submitted for App Store approval today. We look forward to reviewing it as part of the normal review process in hopes that it may soon join the more than 100,000 apps already on the App Store.”
Some of the best campaign strategies are simple, and none simpler than using the default “tagging” tool on Facebook to help create a bit of buzz for an online competition.
Users were drawn to a Facebook profile page for the store manager, who’d uploaded pictures of his new showrooms. People were told the first to tag their name on any item, would win it.
With the way tagging works on Facebook, the moment you tagged anything, everyone in your network instantly knew what was up for grabs! Subsequently, thousands and thousands of people were flooding the Facebook page.
To help visitors plan their visits, MoMA connects to your Facebook profile, scans it, analyses it and matches your preferences with the experiences currently offered at the museum.
You get back your personal recommendations that you can add to your profile and send to friends.
Turning pervious social media on its head: Dont create an app to go on Facebook, use Facebook to power and personalise your content.
You’re at an event. You meet a interesting person or some cool people.
Add the event to blinka.me after you’ve logged in with Facebook Connect and you can safely re-connect. Maybe you just want to add hotpots you visit a lot to see who else hangs out there.
