CAMPAIGNS / IDEAS

Fred Pretty: The Hidden Concert Series
Mishmash of tech on display here. Somehow it all comes together beautifully.

Nike: Take Mokum
Another nice combination of Facebook and real world events.

Mini Maps
Smart use of Google Maps and Facebook. Create a car and a map. Race with friends.

Volkswagen: Side Assist Office
Take a product feature and dramatise it. Smart branded utility from VW.

McDonalds: Interactive Pong
Nice campaign using HTML5 and geo-location instead of an app. Simple redemption too.

Heineken: Bluetooth Bottle Opener
A connected bottle opener that invites your friends over for a beer.

Google+ Demo
New site for Google+ with a very cool custom hack off the Maps API.
http://www.google.com/+/demo/

IKEA Lullaby
So many things I like I about this. Gorgeous HTML5 website, leading to branded content in Spotify and iTunes.
http://demo.fb.se/pr/ikea/lullabies/

INNOVATION / TECHNIQUES

X-Men First Class – NFC
Posterscope, Proxama, O2 and Nokia team up. The possibilities are HUGE!

Daft Punk – Anatomy of a Mashup
The entire piece is composed from the latest HTML5 and CSS3 technology (canvas, audio, transforms & transitions).
http://daftpunk.themaninblue.com/

MIT Mood Meter
Isobar have already teamed up with MIT to look at applications for brands.

Androidify Dance
Kinect + Android avatar. Love it.

Aurasma
Object tracking non-QR AR for iPhone with multiple media (geo-located).

Paper Record Player
A paper record player wedding invitation.

Kinect Live Music Performance
Chris Vik uses Kinect with Ableton to control sound samples and produce an amazing live music performance.

YooToob Interactive Youtube Music Machine
Just use your keyboard. It’s the Youtube interactive music machine.

The Wheels Of Steel
Turntables in your browser with HTML5/CSS/JS and some Flash. Needs a kickass browser and machine. http://wheelsofsteel.net/

Human Jukebox
This man is an owner of an electronics store in Stockholm. He swallowed a custom-made wireless soundsystem. People then request a song over the internet.

Borg & McEnroe Play Doubles on YouTube
Separately, they are alright. But when played simultaneously, they interact perfectly.

The Verbalizer by Breakfast NY
Enhancing Google Voice Search. Smart. Fast. Etc.

Face Projection Mapping
Responsive projection mapping where everything is triggered by his face. Up close and personal.

Richti-Areal Augmented Reality Installation
iPad controlled projection mapping.

Video Time Machine
Handpicked popular culture from 1860 – 2011.

RobotFlaneur
The idea is simple: pick a city, and every 30 seconds it will take you to a random place and show you the Google StreetView image. Each view is not important. What’s interesting is if you leave it running and occasionally glance at it. You might recognise some views in some cities, otherwise there’s a lot of mundanity: suburbs, motorways, traffic signs. These are the grain of the city and vary wildly. /via Dentsu Blog.
http://robotflaneur.com/

Future Music
Really smart use of the Storify platform to continue the conversation.

Phil Collins: Requirements
The site geolocates you, and updates the album artwork depending on the weather. London. 18º. No Jacket required.
http://www.philcollinsrequirements.com

CULTURE

Glasto 2011
Nice vid made from 1000s of photos.

Masterchef Synesthesia
Swede Mason steps up culture smash.

Three-Toed Sloth Crossing The Road In Costa Rica (Sloth’s Perspective)
What’s not to love?

Cat In Tanks
Love.

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night lights from thesystemis on Vimeo.

YesYesNo have made an installation that does a bit more than just projecting on buildings. They let viewers become performers, by taking their body movements and amplifying them.

There’s 3 interaction types – body interaction on the two stages, hand interaction above a light table, and phone interaction with the tracking of waving phones.

Looks like a lot of fun.

Full credits here – http://yesyesno.com/night-lights

Posted via web from hellokinsella’s posterous

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Steve Ward’s and Jeff Larson’s amazing twin musical Tesla Coils (Zeusaphones) play: Intro, 2001 A Space Odyssey, Ghostbusters, Mega Man.

Ghostbusters wins it for me!!

Shot using a Canon PowerShot SD 850 IS.

Posted via web from hellokinsella’s posterous

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TypeStar from Scott Garner on Vimeo.

Currently the sketch can be controlled via keyboard and mouse along with rough support for SMS control on laptops, iPhone control via OSCemote and oscP5, joystick control via proCONTROLL and midi controller support via proMIDI.

It’s available as Mac, Windows and Linux download.

via

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Everything on a single page – campaign idea, open letter to steve job, video product demo, selection of screenshots, pre-filled twitter message and feed, twingly and facebook feeds, live video streaming from Apple HQ (I’m assuming it’s spoofed), click “Ya” to announce approval if you’re Steve Jobs, “Ya” ticker and Youtube webcam “Ya” uploads.

Sounds like a lot but it works really well for this.

The kicker is that it turns out that the approval campaign is a PR stunt – the app was only submitted the day before it all broke. Not many people will know that. But Apple will.

Wonder if SVT might find themselves having a few ‘approval difficulties’ for this one.

http://www.dearstevejobs.com/

Update: Apple has just released the following statement:

The SVT app was just submitted for App Store approval today. We look forward to reviewing it as part of the normal review process in hopes that it may soon join the more than 100,000 apps already on the App Store.”

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The Particle v1.0 from Alex Posada on Vimeo.

“The Particle” is a kinetic sculpture that experiments with color, sound and movement.

A sensor monitoring system analyzes the users movements in the exhibition space. Around the space occupied by the sculpture defines a surround sound system that reacts and becomes one with the movement and light.

I’m ordering one for my house.

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YouTube link.

I love the technicians in this “Behind The Scenes..”

YouTube link.

via

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It gives you a glimpse into a some of the projects I’ve worked on at glue, and the technologies we’re looking into at the moment.

–

Little did I know it at the time, but a project for Mars’ sponsorship of Euro 2006 was the catalyst for a new approach to personalised video content here at glue.

What we did was crude and simple: we allowed people to create a fan by choosing a head, body and hands. These individual assets existed as PNGs on the server and depending on what was chosen, a JPEG was created using ImageMagik. Thinking not too much more about it, we moved on to the next project.

A year later our Get The Message recruitment campaign for the Royal Navy was born:

We quickly realised that the audience likely to want to recruit weren’t exclusively those behind PC’s all day. In fact the bulk of them weren’t. For this audience the only real channel available at scale was mobile.

The problem was we’d become experts in interactive video using Flash, but Flash wasn’t (and broadly still isn’t) compatible with many handsets. The file format of choice was / is MPEG video so we needed to replicate the browser experience using it.

We scratched our heads and fairly quickly came round to the idea that if we can create individual JPEGs on the fly, stitching them together would create video. So that’s exactly what we did – this time combining ImageMagik with FFMPEG.

The video message is delivered as an SMS. The recipient downloads and watches the video, and also has the ability to respond direct on handset:

Get the message mobile video from Dom O’Brien on Vimeo.

At the time this was a first and we all felt pretty happy and gave ourselves a slap on the back like only the ad industry can. But almost naively, and for a second time, we’d stumbled on the door to a much bigger opportunity:

Replicating the flash experience had fulfilled the requirements of this project, but we soon recognised that by automating motion graphics or 3D packages it’s immediately possible to generate video without creative limits.

Enter DYNAMIC VIDEO (a phrase we’ve banded about the agency for a few years now that REALLY needs a better name…)

Whilst traditional video is shot with a camera and broadcast, dynamic video allows for content to be generated specific to the person watching it, at the moment of viewing.

To help understand this complex concept, think about the gaming world where a game is produced but each game-play is unique to the actions of the game player. With dynamic video the same is now true for brand experiences.

Here’s one such example we created in 2008 for Bacardi using their existing endorsement of UK beatboxing champion Beardyman.

The project was initiated by the simple thought, ‘wouldn’t it be great if everyone could beatbox as well as Beardyman.’ And from there a project was born.

It’s a simple upload your face mechanic, using Kofi Annan here for the purposes of demo:

Bacardi Beatology from Dom O’Brien on Vimeo.

There’s all sorts of complex things going on under the bonnet.

There’s proprietary image recognition software interpreting the uploaded photo, identifying facial elements and stripping it out from its background (no need for manual intervention).

Then using 3DMax the video is generated by mapping the face texture onto existing wireframe animations.

This technique has 2 immediate benefits:

1. Visually pretty much anything is possible (at least anything that’s possible within motion graphics or 3d applications)

2. The generated file is the ubiquitous MPEG – enabling distribution across channels without the need to re-engineer

However the technique is fairly processor intensive – taking around 20 seconds per person to generate. This gives a through-put of 4,320 videos per processor per server per day. Whilst this is ok on a smallish campaign, the only real thing you can do for larger ones is throw more hardware at it which can be costly and only becomes viable once a client really values what is creatively being achieved.

The emergence of cloud computing farms and the rendering capacity these offer to an extent solves this issue, but it’s early days. These cloud farms not only offer scalable rendering capabilities, but with the proliferation of smaller devices in all our pockets, enable richer experiences to be created remotely and be viewed on device.

Another sector dabbling in using cloud farms in this way is the few virtual rendering games companies that have recently emerged, which negate the need for a console by rendering content virtually and bringing it into home via your broadband. (can our broadband really cope with realtime 1080p video content? Or is this partly the reason these services haven’t yet taken off). Definitely one to keep an eye on.

As is the recent emergence of open source video specific rendering farms like PandaStream.

Or potentially the answer is in not saving the generated video to file, but rather to dynamically construct the video within stream as done here:

It’s a neat solution, but the SDK means the production process is alien to existing skill sets in the short term.

So generally speaking it would be fair to say there’s lots of trial and error needed. And I can’t help but notice the aforementioned gaming industry is set on collision course with the digital industry – both attacking a similar problem but from different angles. This is a most exciting prospect. (Here’s the closest example of the two together I’ve seen to date).

In the mean time it would be great to think that the Adobes’ of this world, or maybe more likely the hardware guys of the world like nVidia or AMD move into this space and create a tool to ease the production process, but until they do these experiences will be built by ingenuity in combining niche technologies together to the needs of the project.

It therefore becomes apparent that to stay ahead of competitors R&D can’t be undervalued. The same goes for having the time and freedom to explore, trial and learn new technologies and techniques on paid for work. As we’ve testified here, bits of work that at the time may not seem like much, may in the future prove to be invaluable by re-emerging as a wholly different entity.

So collectively we (the industry) have come to a juncture where new creative opportunities exist. With this brings the need for internal re-education both on how we approach briefs conceptually, but also in how we approach capturing the assets in a new way that enables them to be manipulated with these techniques.

And with an eye on the future: glue recently ventured into the world of TV. I for one am really excited at the prospect of the day that the archaic TV broadcasting infrastructure is modernised and we can apply our digital know how onto the currently stagnant format. It defies belief that everything is still run from BetaMax. Admittedly I don’t know the setup intimately, but I’d have thought all it needs is for systems to be driven by an internet enabled computer – which happens on occasion, but not enough.

Here’s another more dynamic example that the clever boys and girls at MiniVegas were able to negotiate for a special short term deal for S4C a few years ago:

S4C ident by Minivegas from Dom O’Brien on Vimeo.

We’re undoubtably in exciting times, and hats off to the team here driving all of this forward @SuperScam @BananaFritter @hellokinsella

Bring on the next project..

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YouTube link.

This is a BCI experiment whereby one person uses BCI to transmit a series of digits over the internet to another person whos computer receives the digits and transmits them to the second users through flashing an LED array. The encoded information is extracted from the brain activity of the second user.

This shows true brain-to-brain activity. This is done as a proof of concept – to show that B2B *is* possible – which it is, as we show here.

It doesn’t look particularly glamourous but what they’ve done is pretty amazing.

via

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Hand from Above from Chris O’Shea on Vimeo.

Hand From Above is an interactive installation by Chris O’Shea. He was commissioned by Abandon Normal Devices and Liverpool City Council for BBC Big Screen Liverpool and the Live Sites Network to create something for the BBC Big Screen. Hand From Above interacts with unsuspecting pedestrians, it can tickle, stretch, flick or remove entirely them on the big screen.

Chris used openFrameworks and OpenCV to build this software.

Follow http://twitter.com/chrisoshea for project updates

via

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