Hello, my name is Andy. I like advertising and the internet.

Becks iPhone App – Helps You Find Gigs

Posted: November 2nd, 2009 | Author: admin | Filed under: Advertising, Mobile, Technology | Tags: , , , , , , , , , , , | View Comments

An alcohol brand launches an app aimed at providing a useful service rather than a pub diversion.

Beck’s release Gig Finder, a mash-up between Google Maps and Last.fm which lets you search for gigs in the area.


YouTube link.

I like that fact they’ve just combined a couple APIs to create a shiny new service. Wonder if the Last.fm team will roll this into their next update.

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Cadbury Dairy Milk – Zingolo

Posted: October 3rd, 2009 | Author: admin | Filed under: Advertising, Creative, Music | Tags: , | View Comments

The next ‘Glass and a Half Full Production’. They set-up ‘Glass and a Half Full Records’.

This is the first single and the full video is on YouTube. The track is also available for download on iTunes. The TV ad is a 60″sec edit.

Interesting stuff from Cadbury to promote their move to Fair Trade.


The Puma Index

Posted: September 21st, 2009 | Author: admin | Filed under: Advertising, Creative, Technology | Tags: , , , , , | View Comments

Puma and Droga5 are launching a genuine stock market ticker app that measures the rising and falling market by the amount of exposed flesh on some good looking folks. The more values drop, the more clothes come off.

People are already shouting that it’s “inspired” by Sexy Politics but I never saw that. Google it if you want – the site appears to be gone now.


YouTube link.

Sexual.


IKEA Response To Blacklash

Posted: August 31st, 2009 | Author: admin | Filed under: Advertising, Creative, Design, Social, Visual | Tags: , , , , , , , | View Comments

ikeacatalog__full.jpg

After 50 years of using the iconic Futura typeface, IKEA has made a switch to Verdana,

As you can imagine outrage and outcry followed.

This is the absolutely brilliant response from IKEA:

We’re surprised, but I think it’s mainly experts who have expressed their views, people who are interested in fonts. I don’t think the broad public is that interested.

Verdana is a simple, cost-effective font which works well in all media and languages.

What do you think?

Does it matter what “experts” say compared to the “general public”?

Ikea are a very design based company so you’d have thought they would’ve paid more of an interest.

But I like their downplaying of it citing ‘practical reasons’. It kinda works.

Interesting anyway.

Read more about it Idsyn