hellokinsella » marketing

My Current Favourites

admin — Sun, 05 Sep 2010 20:42:24 +0000

The Creators Project – http://www.thecreatorsproject.com/en-uk/
Intel partner with Vice Magazine. There’s just so much good content here!! Love it.

Draw and Fold Over – http://www.drawandfoldover.com
A lovely social drawing site. Choose your pen and take it in turns to draw. In association with ‘The Big Draw’ which takes place throughout October, offering drawing events for people of all ages and abilities.

Fflick.com – http://fflick.com/
A social film site that makes it simple to see the films your friends are talking about, and what they think of them. Twitter sign-in. No Facebook here.

History Pin – http://www.historypin.com/
A great project by We Are What We Do to get generations talking, sharing and coming together more often. Developed in partnership with Google.

The Most Refreshing Pint – http://themostrefreshingpint.com/
Have a ‘sip’ on a pint (nice Drinkaware language there). See if you win a free prize. Refresh to try again. Simple.

Inside Insides – http://insideinsides.blogspot.com/
MRI scans of fruit and veg. Obviously.

This is Freaking Ridiculous – http://www.tifr.us/
Packed full of funny internet shit.

Unsuck-It – http://unsuck-it.com/
Rid your office of shitty business jargon!! Search or browse.

(A version of this comment first appeared in New Media Age.)

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Becks iPhone App – Helps You Find Gigs

admin — Mon, 02 Nov 2009 00:19:55 +0000

An alcohol brand launches an app aimed at providing a useful service rather than a pub diversion.

Beck’s release Gig Finder, a mash-up between Google Maps and Last.fm which lets you search for gigs in the area.

YouTube link.

I like that fact they’ve just combined a couple APIs to create a shiny new service. Wonder if the Last.fm team will roll this into their next update.

via

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Cadbury Dairy Milk – Zingolo

admin — Sat, 03 Oct 2009 12:30:15 +0000

YouTube link.

The next ‘Glass and a Half Full Production’. They set-up ‘Glass and a Half Full Records’.

This is the first single and the full video is on YouTube. The track is also available for download on iTunes. The TV ad is a 60″sec edit.

Interesting stuff from Cadbury to promote their move to Fair Trade.

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The Puma Index

admin — Mon, 21 Sep 2009 16:56:04 +0000

Puma and Droga5 are launching a genuine stock market ticker app that measures the rising and falling market by the amount of exposed flesh on some good looking folks. The more values drop, the more clothes come off.

People are already shouting that it’s “inspired” by Sexy Politics but I never saw that. Google it if you want – the site appears to be gone now.

YouTube link.

Sexual.

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IKEA Response To Blacklash

admin — Mon, 31 Aug 2009 17:15:44 +0000

After 50 years of using the iconic Futura typeface, IKEA has made a switch to Verdana,

As you can imagine outrage and outcry followed.

This is the absolutely brilliant response from IKEA:

We’re surprised, but I think it’s mainly experts who have expressed their views, people who are interested in fonts. I don’t think the broad public is that interested.

Verdana is a simple, cost-effective font which works well in all media and languages.

What do you think?

Does it matter what “experts” say compared to the “general public”?

Ikea are a very design based company so you’d have thought they would’ve paid more of an interest.

But I like their downplaying of it citing ‘practical reasons’. It kinda works.

Interesting anyway.