onedotzero interactive festival identity

Posted: September 9th, 2009 | Author: admin | Filed under: Advertising, Creative, Social, Technology, Visual | Tags: Advertising, framework, identity, inspiration, installation, onedotzero, processing, Social, Technology, Visual, visualisation | View Comments

It was the onedotzero / glue london party in Shoreditch last night.

One of the highlights (apart from the Microsoft Surface table and free bar) was a chance to see the visual identity and interactive installation for the upcoming “adventures in motion” event this September at BFI Southbank.

Wieden+Kennedy worked with Karsten Schmidt (aka Toxi) on a Processing application that collects conversations around onedotzero from the web (Twitter, Flickr, Vimeo, Facebook and blogs) and generates the identity.

onedotzero interactive festival identity – preview from onedotzero on Vimeo.

Using the Nokia N900 people at the party could control the live conversations behind the identity – twisting, turning and feeding the aggregated words to help build our first living, breathing onedotzero identity.

A big slap on the back goes to Sermad for getting the installation working in the nick of time, and a happy 10th birthday goes out to my gang at glue London. Tuesday night drinking, bet there was a few sore heads in the office today.

Here’s a bit about onedotzero_cascade which glue also supported.