Vitro conceived this video wall as part of its campaign for the New York City Marathon.

It shows long distance runner Ryan Hall running at marathon speed across a tunnel in NYC’s Columbus Circle subway station – and challenges the public to keep up.

Lets just say the pace is pretty quick….

via

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See and download the full gallery on posterous

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Nice work but I’m sure they can get a bit more out of it in the future.

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Color Sensitive Interactive Billboard from milton cj on Vimeo.

I heard Adam Greenfield of Do projects talk at The Future of Advertising a few weeks back. (He’s worth checking out if you get chance).

One of the things he’s interested in is how advertising impacts the urban environment. And advertising as something that can calming and restful instead of fast cut and frenetic. (I’ve shorten and paraphrased him really badly here – sorry Adam).

It’s a really interesting field – so I like this sort of work.

Simple but engaging. Nice.

Posted via web from hellokinsella’s posterous

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Hand from Above from Chris O’Shea on Vimeo.

Hand From Above is an interactive installation by Chris O’Shea. He was commissioned by Abandon Normal Devices and Liverpool City Council for BBC Big Screen Liverpool and the Live Sites Network to create something for the BBC Big Screen. Hand From Above interacts with unsuspecting pedestrians, it can tickle, stretch, flick or remove entirely them on the big screen.

Chris used openFrameworks and OpenCV to build this software.

Follow http://twitter.com/chrisoshea for project updates

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Sportpong is a mobile game which can be installed in locations of various dimensions both indoors and outdoors as the playing area is project on the ground.

Here it is in action.

3 vs 2 Rorschach kids… from Sportpong on Vimeo.

It’s a bit basic at the moment but you can rent Sportpong for or private and public events.

via Likecool

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YouTube link.

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Pretty terrifying – but the agency says there hasn’t been a fatality since.

YouTube link.

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The cheeky response to an Audi campaign is spreading round agencies and car forums like wildfire.

Audi Challenge

BMW Riposte

The Poster going up overnight

Gotta love a good old advertising battle.

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