Newspaper print ad celebrating thousands of Honda workers returning to their production line in Swindon today, four months after the factory closed in response to the ailing car market.
I went to see Quantum Of Solace last week but found myself getting massively frustrated watching scenes from the film in ads for a shit watch and a crap phone just before the start.
Product placement is often backed up with “Brand X. Official Partner of..” advertising nowadays. That was annoying, but these are brilliant.
A new IKEA magazine ad by zig Toronto promises beds “So comfortable, you’ll need shorter bedtime stories.” And then it fills that need with an accompanying booklet of very, very short stories.
An illustrated Jack and the Beanstalk, Little Red Riding Hood, The Tortoise and the Hare, and Sleeping Beauty are all told in one sentence. Short and sweet.