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The Witness

Posted: March 28th, 2011 | Author: | Filed under: Advertising, Creative, Digital, Mobile, Technology | Tags: , , , | No Comments »

For the relaunch of 13th Street Universal in Germany they developed a mobile based, interactive real life game.

Nice use of a lot of mobile technology. AR. location, gyroscope. Not sure about this ‘outernet‘ malarky though.

Proof of Concept: The Brain To Brain Internet

Posted: October 27th, 2009 | Author: | Filed under: Digital, Technology, Web | Tags: , , , , , , , , | No Comments »

YouTube link.

This is a BCI experiment whereby one person uses BCI to transmit a series of digits over the internet to another person whos computer receives the digits and transmits them to the second users through flashing an LED array. The encoded information is extracted from the brain activity of the second user.

This shows true brain-to-brain activity. This is done as a proof of concept – to show that B2B *is* possible – which it is, as we show here.

It doesn’t look particularly glamourous but what they’ve done is pretty amazing.


The Whole Shebang. A Crowd Sourced Augmented Reality Indie Music Video

Posted: October 20th, 2009 | Author: | Filed under: Creative, Music, Technology, Visual | Tags: , , , , , , | No Comments »

Sydney band Lost Valentinos use augmented reality to get people to produce their music video.

Perfectly summed up as: Couldn’t be much more ‘hip’. Haha.

More here. via

Augmented Reality. Texture Extraction Experiment

Posted: September 29th, 2009 | Author: | Filed under: Creative, Digital, Technology, Visual | Tags: , , , , , | No Comments »

Augmented Reality Texture Extraction Experiment from Lee Felarca on Vimeo.

This is an AR-based experiment that enables the user to lift textures from real-world objects in live video and apply them onto 3D objects that are overlayed on top of them.

Only box primitives are supported here, but the general idea could be extended to other types of 3D primitives or potentially even more complex objects with some clever image compositing and UV mapping.

See blog post for more info, and a live version of the demo:

The Best Augmented Reality Demo… Ever!!

Posted: April 28th, 2009 | Author: | Filed under: Funny, Technology | Tags: , , , | 2 Comments »

Me too (doing some AR stuff)! from Anatoly Zenkov on Vimeo.

Genius.. Nothing more to say.

[Edit - I know that vid is a complete pisstake. Just so we're clear]

Here’s a real piece of work from glue London. Part of our Toyota IQ launch campaign.

Loving the detail in the reflections and the exploded view.

Good work team!

Cool Augmented Reality Game

Posted: March 26th, 2009 | Author: | Filed under: Creative, Technology | Tags: , , , | 1 Comment »

Augmented Reality has quickly become the current hip thing.

Until last week this virtual Drum Kit was probably the best use of the technology.

Augmented Reality Drum Kit (demo #1) from squidder on Vimeo.

Then I came across this.

This is levelHead, an augmented reality spatial-memory game.

levelHead v1.0, 3 cube speed-run (spoiler!) from Julian Oliver on Vimeo.

Really nice.