This little thing popped up on Twitter recently. A small icon next to a hashtag. Kinda interesting and opens up lots of possibilities for them.
- Will they start to categorise more big events?
- Is this how Promoted Tweets might work?
- Shows group opinion well and makes the stream easier to scan read
- Rewards people that use the Twitter website instead of a 3rd party client
Sure the link is tenuous between Star Wars and adidas – but it’s nicely done and worth a look. I’ve watched it a few times trying to find to new sequences, effects shots, and joins.
A full list of the stars featuring is listed in the tags for the video:
David Beckham Daft Punk Snoop Dogg Franz Beckenbauer Noel Gallagher Ian Brown Ciara Jay Baruchel DJ Neil Armstrong Obi-Wan Kenobi Han Solo Cantina Greedo C-3PO R2-D2.
Dan Calladine also spotted that adidas are allowed to use the terms ‘FIFA’ and ‘World Cup’, unlike Nike. So overall this must’ve cost them quite a few quid..!!
This is really doing the rounds at the moment, so sorry if this is the 10th time you’ve seen it - but I like it.
Terrace Tweets measures the support of football fans on Twitter. Mention your team or the FA cup in your tweets and watch your team’s support during the match.
Nice idea / design / execution. Campaign on a page with a bit of product at the bottom.
Watch Lewis and Jenson put McLaren’s new MP4-12C through its paces at Goodwood race circuit.
McLaren revealed the performance of its 1300 kg sportscar with the following figures; 0-200km/h in under 10 secs, 1/4 mile in around 11 seconds and top speed over 200mph.
Anyway I thought people might be interested in seeing the results the competition produced. I know Umbro are really happy with the outcome, and I think they look pretty cool. The dressed shoe bottom is designed by David Smith. The lion made up of Umbro logos is by Marko Govorusa. The mouth is made by Tom Fournier.
I saw this at the weekend for the Winter Olympics.. and loved it.
BBC Sport – Winter Olympics Animation 2010
Marc Craste was briefed by agency RKCR/Y&R to create a film based around a legendary quest, where an Inuit hero retrieves a spiritual stone that has been stolen from a mystical totem by a giant bear. While performing his mission, our hero reveals some pretty nifty sporting skills that would prove useful at the Olympics, including skiing, snowboarding, and curling. The film was commissioned via Red Bee Media, agency: RKCR/Y&R, prod co: Studio AKA, director Marc Craste.
The beeb have a habit of commissioning smart promos for these kind of big events. Remember these?
They’ve embraced all the right tools out there at the moment (Blogging, Facebook, YouTube, Flickr, eBay and Twitter) and have really pulled off a great experience.
Straight away the brand feels fresher and more relevant.
All strategy, creative ideas, concept development is by Anomaly, who worked with Rokkan on the main framework. The England work is by Perfect Fools, and the Speciali customisation is by my friends over at Enjoy This.
Talking to Justin and Fraser I know they got this bit out in about 2 weeks which is an amazing effort. (And not one they want to repeat haha).
Siteinspire also caught up with Paul Graham of the creative agency, Anomaly London to find out more about the fantastic new website for sports brand, Umbro. Read the interview.
