Anyway I thought people might be interested in seeing the results the competition produced. I know Umbro are really happy with the outcome, and I think they look pretty cool. The dressed shoe bottom is designed by David Smith. The lion made up of Umbro logos is by Marko Govorusa. The mouth is made by Tom Fournier.
I saw this at the weekend for the Winter Olympics.. and loved it.
BBC Sport – Winter Olympics Animation 2010
Marc Craste was briefed by agency RKCR/Y&R to create a film based around a legendary quest, where an Inuit hero retrieves a spiritual stone that has been stolen from a mystical totem by a giant bear. While performing his mission, our hero reveals some pretty nifty sporting skills that would prove useful at the Olympics, including skiing, snowboarding, and curling. The film was commissioned via Red Bee Media, agency: RKCR/Y&R, prod co: Studio AKA, director Marc Craste.
The beeb have a habit of commissioning smart promos for these kind of big events. Remember these?
They’ve embraced all the right tools out there at the moment (Blogging, Facebook, YouTube, Flickr, eBay and Twitter) and have really pulled off a great experience.
Straight away the brand feels fresher and more relevant.
All strategy, creative ideas, concept development is by Anomaly, who worked with Rokkan on the main framework. The England work is by Perfect Fools, and the Speciali customisation is by my friends over at Enjoy This.
Talking to Justin and Fraser I know they got this bit out in about 2 weeks which is an amazing effort. (And not one they want to repeat haha).
Siteinspire also caught up with Paul Graham of the creative agency, Anomaly London to find out more about the fantastic new website for sports brand, Umbro. Read the interview.
