Nice takeover example on Vimeo

Feels like an age since I wrote about a nice “MPU” or “expandable”. The online ad world has moved so fast and into so many different areas that it’s nice to see to a piece of work that restores my faith in the art. I love the craft in it.

Showing that Vimeo will let you get a bit creative on their site too here’s a nice “takeover”.

There’s no snazzy interactivity jut sit back, press play, and enjoy the animation/code razzle dazzle.

Screenshots:

To experience it properly you need to view it on Vimeo (hmmm. I’ve thought of a new ad format).

Right-click and it’ll help you figure out how they do it.

There’s a couple of little things missing, like a website link in the description underneath. Plus I’m not sure how people are finding it.

I find Vimeo a bit less social than YouTube. That’s not necessarily a bad thing on some occasions. But It’s made its way to me OK (3-times in fact) so I guess they’re doing something right!

Open it in a New Window – http://vimeo.com/9194146

Here’s the core video:

“And Then There Was Salsa” from Frito Lay Dips on Vimeo.

Anyone know the agency?

MS Flickr

They were mad when Yahoo were going to buy them, now they’re mad that Microsoft have set their sights on Yahoo in a $55bn takeover bid.

More here:
http://www.flickr.com/groups/microsoft-keep-your-evil-grubby-hands-off-our-flickr/