Here we go. Google launches its first UK 60-second ad to promote search and mobile.
The follow-up to last year’s “Parisian Love” (see below) uses the strapline “Search On” and is the first in a series that will be hosted on a special YouTube page.
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A couple of new pieces of work from 2 agencies that I really admire. Can’t decide about these. What do you think?
Sony 3D by Anomaly
Credits:
Agency: Anomaly, London
Creative Director: Mike Byrne
Director: Frank Budgen
Production: Gorgeous Enterprises
Producer: Rupert Smythe
Honda CR-Z by Wieden + Kennedy
Credits:
Agency: Wieden + Kennedy London
Creatives: Sam Heath, Chris Groom
Production company: Gorgeous Enterprises
Director: Frank Budgen
Post: The Mill
Style over substance? Technique over message? Or fuck it, they’re interesting, people will notice them and if it grabs their attention job done?
Both directed by Frank Budgen.
Would love to know your thoughts.
Every time I see this:
Next.co.uk Summer – 2010
I think of this:
Vodafone How Are You? – 2004
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via youtube.com
A hat-tip to the “good old days” of late night tv.
Back when the BBC used to close down for the evening – and handed over to Ceefax.
Spot on.
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Panasonic’s Next Generation Talent competition asks UK students to put their creative skills to the test and produce a TV ad. It’s back for 2009 and I’ve been asked to get involved with the judging.
However instead of me banging on about what I think; it’s clearly better to get some other opinions. So please take a look at the entries below and leave your comments on the blog or email them to me.
Here’s the lowdown.
The Brief: “Produce a TV ad to promote the Panasonic G10 Viera with FreeSat Home Hub TV, leveraging the Everything Matters brand positioning.”
The Entries:
1 – Paul Bryan // Concept: An upgrade of television life over the past forty years.
2 – Steffan Harrison // Concept: Little things make the big picture happen
3 – Romaine Reid // Concept: Show off the features and benefits of each product within Panasonics HD home hub series.
4 – David-Childs-Clarke // Concept: Electronic devices coming to life via their on lights
So that’s it.
What do you think?
Please take 2 minutes out to give these guys some feedback!!
Read more about Next Generation Talent at http://nextgenerationtalent.co.uk/
Disclosure: I do not work for Panasonic or any of their agencies.
Saw this on the TV last night. Few classic lines in here.
Blurb about who it’s for:
Thinkbox, the television marketing body for the main UK commercial television broadcasters, has launched its first ever TV advertising campaign, to remind advertisers of the unrivalled power, value and effectiveness of TV advertising and to encourage advertisers considering using TV for the first time to seek help from Thinkbox.
Sign of the times?
Our first TV ad for 3.
The background to it is that as a brand they really needed to do something to re-establish trust with a very cynical public.
We needed to be real, non-shouty, quietly confident and do something that didn’t try too hard.
We also had to launch mobile Skype.
Oh and we had just under four weeks from brief to going on air…….
I think it has turned out pretty well.
It’s a platform that they can build on and ‘changing mobile forever’ sets them a challenge intrenally to keep striving to improve.
The main character Jason is a lovely bloke. Lead singer of Bugz in the Attic and perfect for this.
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Copy+Paste from Sebs’ (Creative Director) blog – Discomole
Ricky Gervais on the set of ‘Sesame Street’ with Elmo.
Chaos ensues.
I’m moving house at the weekend so no internet for 3 weeks.
See you soon.
via Beeker (thanks!)
I watched Stewart Lee’s Comedy Vehicle last week. At the end of the show I decided to take a look at the extras “On the Red Button”.
Usually this stuff is drawn out behind-the-scenes rubbish. This is brilliant.
After each episode of Comedy Vehicle, Stewart is called to account by the show’s Executive Producer Armando Iannucci.
Deadpan conversational comedy from two guys at the top of their game. Nice to see this extra content made available for fans.
Good work BBC.
SMELLIT works just like your printer, but instead of ink cartridges, it works with smell cartridges.
As your DVD player reads the video and sound information, SMELLIT processes the DVD smell information 10 to 20 seconds ahead of the actual scene so the odours have time to reach the spectators.
Smell Up..!!
via Unplggd
